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2013 Hyundai Veloster Wins Polk Automotive Loyalty Award

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The Hyundai Veloster received the Polk Automotive Loyalty Award at the NAIAS.

The 2013 Veloster was a big winner for Hyundai at the NAIAS.

It was announced two weeks ago that the 2013 Hyundai Veloster was the winner in the Non-Luxury Sport Car category during the annual Polk Automotive Loyalty Award held at the Automotive News World Congress in Detroit during the 2014 North American International Auto Show (NAIAS).

Polk Automotive Loyalty Awards are given to those OEMs, brands, and vehicles that retain owners over the long run.  In an automotive market flooded with options, it is crucial for manufacturers to maintain a core group of buyers. This is most easily done through consistency, continual improvement, and long-term customer satisfaction.

The Polk Automotive Loyalty Award was handed out to the 2013 Hyundai Veloster at NAIAS.

The 2013 Veloster built upon this formula by improving upon previous versions with a wholly unique three-door design. It now includes an all-new turbo model that features 18” alloy wheels and a formidable body kit. The Veloster is now powered by a 1.6-liter direct-injected twin-scroll turbocharged engine that generates 201 horsepower.

Related: 2015 Hyundai Genesis Comes Equipped with Award-Winning Blue Link

To cover reliability, the 2013 Hyundai Veloster also comes with Assurance Connected Care, powered by Hyundai Blue Link®.  Assurance Connected Care provides divers with a group of safety and car care features that provide confidence in the event of a crash or emergency, or even when it comes to simple maintenance.

The Veloster's reliability may be another factor in obtaining the praise of the Polk Automotive Loyalty Award.

“Hyundai owners truly love their cars, so it’s no surprise that Veloster is being recognized in Polk’s loyalty awards this year,” said Scott Margason, director, product planning, Hyundai Motor America, in a press release.  “With a unique third door and advanced technology features, the Veloster offers sporty coupe shoppers many reasons to remain loyal to our vehicles and the Hyundai brand.”

For a full list of Polk Automotive Loyalty Award winners, visit Polk’s comprehensive list.

The winner of the Polk Automotive Loyalty Award has loads of features.