2014 Cadillac Global Sales Increase 5%
Cadillac ATS-L
©GM
A year ago, Cadillac asserted itself as the fastest-growing full-line luxury brand in the world for all of 2013. Today, Cadillac adds to its global success in announcing an overall sales increase of 5% from 2013 to 2014. Cadillac’s worldwide sales totaled 263,697 last year, thanks largely to major growth in its second-largest market: China.
Cadillac sold 73,500 vehicles in China, a year-over-year leap of 47%. Cadillac says this growth was brought about largely by long-wheelbase variations of the ATS and XTS, with the former moving 13,276 units and the latter moving 32,559 units.
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Despite being down significantly in the United States—overall sales dipped 6.5% from 182,549 units in 2013 to 170,750 units in 2014—Cadillac touted an increased overall transaction price (more than $47,000) that bested both BMW and Lexus. Also noted was the substantial conquest rate of the ATS: 74% of customers purchasing an ATS traded in a non-Cadillac vehicle.
“Cadillac is both expanding and elevating globally,” said President Johan de Nysschen. “In 2015, we will take many further steps, such as this year’s introduction of all-new high performance V-Series models and the top-of-the-range CT6 to advance further globally.”
Cadillac notes Canada (up 9.7%), Mexico (up 17%), South Korea (up 118%), and Israel (up 73%) as major contributors to its global success in 2014.
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