2014 Cadillac US Sales Wrap-Up: Down, But Not Out
Cadillac’s global sales increased by 5% in 2014, reinforcing its status as the fastest-rising full-line luxury automaker in the world for 2013. Its sales in its home country…eh, not so hot. Cadillac was down 6.5% in 2014, moving 170,750 vehicles as opposed to the 182,543 vehicles sold the year prior.
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Cadillac’s overall performance in the US this past year was something of a mixed bag. The brand’s three biggest heavy hitters—the SRX, CTS, and ATS—all posted respectable sales despite being down from the year prior.
The ATS was down 22% with 2,465 sales, marking its poorest December performance since its launch in 2012. Despite adding in 31,115 sales, the CTS was down 3.8% and posted its poorest full-year performance since it launched in 2002. The SRX remained Cadillac’s best-seller overall with 53,578 units delivered; despite being down 5.6% from 2013, December sales of the SRX marked the model’s third-best month for the year.
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The Escalade was arguably Cadillac’s brightest star in 2014, with deliveries of the Escalade totaling 19,482 units (a 54.7% increase) and the Escalade ESV totaling 10,987 units (a 38.2% increase).
Also, the ELR performed well for its first full year of sales, with 1,310 all-electric vehicles delivered during the year.
The XTS rounds out Cadillac’s lineup with deliveries of 24,335 units, down 25.3%.