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2014 Jeep® Wrangler Polar Edition Ad Debuts During X Games Coverage

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2014 Jeep® Wrangler Polar Edition AdFor the 11th year, Jeep will stand alone as the automotive sponsor of the annual ESPN X Games Aspen.  In conjunction with Saturday’s X Games proceedings, Chrysler’s rugged brand aired a brand-new 2014 Jeep® Wrangler Polar Edition ad.  The commercial, below, draws inspiration from the snow-blanketed wilderness the Polar Edition promises to conquer, and…The Year Without a Santa Claus?  Yep.  The Year Without a Santa Claus.

The spot, entitled “Mr. Ten Below,” features a rather rousing rendition of the song “Snow Miser” from the stop-motion animation Christmas classic.  This year’s X Games will take place January 23-26 at Buttermilk Mountain at Aspen/Snowmass, and will be covered extensively by both ESPN and ABC and across multiple ESPN digital platforms (e.g. online streaming, mobile apps, and social media coverage).

2014 Jeep® Wrangler Polar Edition Ad

“The Jeep brand has been a proud sponsor of the ESPN X Games Aspen for 11 years. It is a collaboration that reaches a core consumer audience – those who share a desire for excitement and adventure,” said Mike Manley, President and CEO, Jeep Brand, Chrysler Group LLC.  “In addition to the custom content produced specifically for this signature event, our new 2014 Jeep Wrangler Polar Edition will be prominently featured on site during the games, allowing our consumers to engage with us in a way that is a natural fit for the Jeep brand.”

In addition to on-site appearances and the airing of the 2014 Jeep® Wrangler Polar Edition ad during broadcasts, Jeep is holding a “Polar Quest” social program through January 27; enthusiasts can visit and utilize clues found therein to find badges scattered across the Internet.  Location of a badge earns a participant one entry into the sweepstakes, where more than 500 randomly selected winners from a January 29 drawing will win Jeep-branded winter gear.

2014 Jeep® Wrangler Polar Edition Ad

The 2014 Jeep® Wrangler Polar Edition ad was developed by Southfield, Michigan’s GlobalHue.  With some luck, the new campaign will turn to gold (and not snow) in their clutch; they’re too much.