2015 Chrysler 200 Ad Campaign Takes on the World
Chrysler Group launched a new 2015 Chrysler 200 ad campaign at the end of last month. The campaign, called “Ready to Take on the World,” speaks to the safety, performance, and luxurious craftsmanship of the 2015 Chrysler 200.
Chrysler released three out of four 30-second spots for the new 2015 Chrysler 200 ad campaign throughout the last days of October, across television (network and cable) and online. The fourth spot will be released this month. Chrysler has also planned out digital, social, and print extensions for the campaign.
Oliver Francois, the Chief Marketing Officer at Chrysler Group, explained the seemingly odd commercials quite well: “In 2011, we made a promise with ‘Imported from Detroit,’ and in 2014, we set an expectation with the all-new 2015 Chrysler 200 as ‘America’s Import.’ Our story has evolved from ‘Detroit is back’ to ‘America is back’ to now America is ‘ready to take on the world.’ With the all-new Chrysler 200, we’ve made a car that feels, looks and drives as competitively and competently as any import, but is built in the USA. So why not speak to the attributes of the car that one might associate with a particular country, whether Japan, Germany or Sweden, and put a unique twist on it that will make consumers not just sit up and take notice but also question what they see and hear, and ultimately, what they believe is possible from an American made automobile.”
Check out the first of the three spots below:
German Performance—Three Times
The Swedish commercial has not yet aired but is called “Swedish Safety.”
And a fun fact: you may have noticed, each of the commercials ends with “The Fire” by The Roots. Give ‘em another listen if you missed.