2015 F-150 Named Official Vehicle of The 2015 International CES
Last year, the brand-new 2015 Ford Mustang was named the official vehicle of the 2014 International CES, riding the wave of excitement surrounding its December 2013 reveal. A year later, the new Mustang has arrived, and hot on its heels is the brand-new, aluminum-heavy-yet-lightweight 2015 Ford F-150, which will serve as the official vehicle of the 2015 International CES.
“We are honored the 2015 F-150 is the Official Vehicle of CES, proving that the new standard in full-size pickups is not only Built Ford Tough but also smart, with innovative design and technologies that help truck customers do more with their truck,” said Doug Scott, Ford Truck Group marketing manager.
This year’s CES takes place January 6-9 in Las Vegas, Nevada. The CES show is put on by the Consumer Electronics Association and specializes in showcasing the latest and hottest technological advancements in a variety of consumer product categories.
With automotive advances always a key feature of the International CES, it only makes sense for this year’s official vehicle to be the smartest F-150 ever built.
“We are excited to have the new F-150 as the Official Vehicle of the 2015 CES,” said Gary Shapiro, president and CEO, Consumer Electronics Association. “With state-of-the-art technologies, driver-assist features and dramatic improvements in weight savings, the F-150 delivers the type of connectivity, efficiency and performance tech-savvy consumers demand in their vehicles. We look forward to seeing Ford once again at our show.”
Indeed, the 2015 F-150 features a number of segment- and industry-first technologies, including a 360-degree camera with split-view display, available Blind Spot Information System with cross-traffic alert, and the innovative BoxLink™ cargo management system.