2015 GT-R Pricing Revealed: Nissan’s $100K Tag Kills Your Dreams
Those among you who really, really want a 2015 Nissan GT-R, raise your hands. Okay, good, that’s pretty much everybody. Okay, so who actually intends to buy a 2015 GT-R? Woah, woah. Not so fast, anybody who can’t pony up a cool $100k for their ride.
Nissan announced 2015 GT-R pricing today and, much to the dismay of anyone who can’t afford a six-figure ride, revealed that the starting MSRP will be $101,770. Ouch. That one hurts right in the dreams.
The GT-R Premium will go on sale for that $101,770, the GT-R Black Edition will cost $111,510, and the GT-R Track Edition will only set you back $115,710. This doesn’t factor in tax, title, applicable fees, and the $1,595 destination and handling charge.
Still, is Nissan justified with the 2015 GT-R pricing out at a total similar to one that might allow you to put a down-payment on a home, pay off your student loans, and start a college fund for your kids with money left over for groceries and a soda pop?
Considering that the supercar, which was already preposterous in its previous iterations, sports a recalibrated suspension, enhanced exterior appearance, premium interior, standard Bose® Active Noise Cancellation system, all in addition to a V38DETT 3.8-liter twin turbo V6 that doles out 545 horsepower and 463 lb-ft of torque?
Well, maybe $100,000-plus sounds reasonable. Given what we know from a previous story—that a man intended to sell his testicle for $35,000 in order to buy a 370Z—we only have to wonder if we could literally own a 2015 GT-R at the cost of an arm and leg and a pound of flesh.
We want to know: is it reasonable for Nissan or any automaker to charge so much money for their vehicles? Would they have better luck with a high price/low volume model than they would by trying for the high volume/lower price standard?