2015 Kia K900 Marketing Campaign Is Tasty
The 2015 Kia K900
The all-new 2015 Kia K900 continues to arrive at dealerships across the country in limited quantities but with unlimited potential, marking Kia’s first foray into the rear-drive luxury sedan segment. According to a recent press release, this summer will see an exciting K900 marketing campaign that embraces music, art, food—the works. Reportedly, the K900 marketing campaign will include stops at several cultural events across the country; a partnership with OpenTable® will allow test-drivers to enjoy an “intimate dining experience while interacting with world-class chefs, including Graham Elliot.”
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As part of the campaign, the 2015 K900 served as the Official Vehicle of the Newport Beach Jazz Festival that was held over the weekend in Orange County, California, and will boast a presence at the 146th running of the Belmont Stakes at Belmont Park in Elmont, New York.
“The K900 provides a modern and different take on luxury and challenges everything people think they know about Kia, and this latest extension of our marketing efforts is designed to create opportunities for consumers to experience and interact with our new flagship at cultural and lifestyle events that are new to our brand,” said Michael Sprague, executive vice president sales and marketing, Kia Motors America.
In addition to the jazz festival and the Belmont Stakes, the K900 marketing campaign will hit up the following events this summer:
- Orchard Lake Fine Art Show in Detroit
- Pebble Beach Concours d’ Elegance in Carmel, California
- Newport International Boat Show in Newport, Rhode Island
- Chastain Park Arts Festival in Atlanta
- Sculpture Objects Functional Art & Design in Chicago
- Philadelphia Museum of Art Contemporary Craft Show in Philadelphia
- San Diego Food & Wine Festival in San Diego
- Malibu Arts Festival in Malibu, California
- Rick Cole Auction in Monterey, California
- Dallas International Art, Antique, & Jewelry in Dallas
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