2015 Most Popular on Edmunds.com List Recognizes Kia Soul
For the second consecutive year, the car-buying site Edmunds.com has placed the Kia Soul on its annual list of the website’s most popular vehicles. With over 18 million unique visitors each month, Edmunds.com is one of the most popular sites among car customers.
The 2015 Most Popular on Edmunds.com list ranks the three models in each vehicle segment that have the highest “car-shopper consideration,” which is determined by the total monthly website visitors to Edmunds.com’s research and inventory pages, from January 1, 2014, to October 31, 2014. The Kia Soul was among the most popular compact cars, alongside the Ford Fiesta and Honda Fit.
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“Kia Motors America set an all-time annual sales record in 2014, and the Soul was a major component of that achievement, setting its own record of more than 145,000 units sold—its fifth consecutive year of sales growth. That success is powerful evidence of the popularity of the Soul and how well the Kia brand is resonating with car buyers,” said Michael Sprague, Kia’s executive vice president of sales & marketing. “Being recognized by Edmunds.com staff and their visitors is further indication that our products offer a winning combination of world-class design, quality, technology and safety—and, of course, value.”
“The Kia brand has a lot of momentum, and a remarkable number of in-market subcompact car shoppers on our site have been especially drawn to the Soul,” said Edmunds.com CEO, Avi Steinlauf.