Patrick Grieve
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2016 Cascada Convertible Gets the “That’s Not a Buick!” Treatment in Wedding Commercial

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Still from 2016 Buick Cascada wedding commercial, "that's not a Buick!"

True story—last month, when we were covering the Chicago Auto Show, our team paid a visit to the Concept & Technology Garage. When I pointed out the sleek and futuristic Buick Avista, one of our photographers raised her eyebrows and exclaimed rhetorically but sincerely, “That’s a Buick!”

As soon as the words escaped her mouth, she laughed, realizing she’d accidentally paraphrased the luxury brand’s current slogan.

I think it’s safe to say that Buick’s “That’s not a Buick” line has officially joined the pantheon of all-time great advertising catchphrases, alongside Brylcreem’s “A little dab’ll do ya,” Wendy’s “Where’s the beef,” and Geico’s last 187 marketing campaigns.

And now the 2016 Buick Cascada convertible has gotten its own “That’s not a Buick” ad to endear it to car shoppers, after a previous commercial starring Ellie Kemper apparently failed to do the trick:

In the new Cascada commercial, a group of groomsmen fail in their duties due to their ignorance of Buick’s lineup/inability to recognize car logos. (Seriously, Buick’s tri-shield badge is so large and distinctive, how do the people in these commercials keep missing it!)

So instead, they end up mistakenly attaching streamers, cans, and a “Just Married” sign to a car belonging to the priest who officiated the wedding. All in all, pretty clever stuff.

I also feel like I should compliment this Buick wedding commercial on its playful disclaimer subtitles:

Still from 2016 Buick Cascada convertible wedding commercial

The top folds down at 31 miles per hour, you say? Yeah, I guess that is pretty cool!

  • Patrick GrieveEditor

    Patrick Grieve was born in Southwestern Ohio and has lived there all of his life, with the exception of a few years spent getting a Creative Writing degree in Southeastern Ohio. He loves to take road trips, sometimes to places as distant as Northeastern or even Northwestern Ohio. Patrick also enjoys old movies, shopping at thrift stores, going to ballgames, writing about those things, and watching Law & Order reruns. He just watches the original series, though, none of the spin-offs. And also only the ones they made before Jerry Orbach died. Season five was really the peak, in his opinion. See more articles by Patrick.