2016 Chevy Spark Gets Two Tasty New Color Options
Already available in Jalapeno Green and Salsa Red, the 2016 Chevy Spark adds two more culinary colors to the minicar’s list of exterior paint options: Toasted Marshmallow and Kalamata Olive.
“The first generation Spark’s colors allowed us to explore some fun, creative names,” said Dora Nowicki, the 2016 model’s marketing manager. “We had an opportunity to continue this trend with the new Spark. When it came time to name new colors for the 2016 model, we brought color samples to the table and challenged our launch team to let their creativity run wild.”
Rest assured, though, the Chevrolet Color & Trim design team isn’t thinking entirely with their stomach. They study emerging trends in a range of fields to determine what colors are seeing their stocks rise.
“We’ve seen a resurgence in creamy colors, much like warm white, soft neutrals or even a latte-like hue,” said senior design manager Kathy Sirvio when discussing the Toasted Marshmallow exterior color option. “We’ve even seen this trend grow within the electronics industry. Warmer tones, like light gold, rose gold, bronze and copper, have also grown increasingly popular. Our team felt Toasted Marshmallow’s warmth brings a sophistication and maturity to Spark, while a hint of metallic flake allows the car to maintain its expressive form language.”
There’s an equally interesting, well-thought out reason for the Kalamata’s rich purplish hue.
“Purple has a deep history in conveying royalty and wealth,” said Sirvio. “We’ve seen trends rising within this color space in fashion, product design and home furnishings, but it’s still very new and fresh in the automotive realm. On Spark, it gives customers a color that is still rich and expressive but not quite as vibrant as other paint options, like the bright Lime green or the new Splash Blue.”
The goal, of course, is to create a color palette that’s diverse enough that Spark customers can find the one that feels unique to them.
“Spark customers are expressive, style-conscious and fun-loving,” said Sirvio. “They’re active, social, enjoy new experiences and are always connected – and above all, they expect their car to represent their personality.”