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The 2016 Honda Accord Will Save You from Your Awful Adulthood

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Bored man in 2016 Honda Accord car commercial Dreams

Few dramatic themes resonate with audiences quite as deeply as the old truism that it sucks to grow up.

From J.M. Barrie’s Peter Pan to the Toys ‘R’ Us jingle, there is an entire genre of art devoted to the universal desire to retain or recapture one’s carefree childhood. Now, Honda would like to add its commercial for the 2016 Honda Accord to the canon:

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Entitled “Dreams,” the ad begins as an ode to childhood creativity, with a young boy playing with Hot Wheels, go-karts, and remote control cars, but dreaming of burnouts, Formula One races, and high-speed chases.

Then we smash-cut to the present day: the young dreamer is a middle-aged drone now, stuck in traffic (and a life he hates, one presumes) as he commutes to his job (which is not racecar driving or being a hero cop, one presumes).

But what’s this? It’s a 2016 Honda Accord—a vehicle with such sporty styling that he actually gets out of his car for a better look, and then giddily hallucinates that it’s being cleaned by a Honda pit crew.

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“Keep the dream alive,” says Honda voiceover guy Fred Savage, former child star of the nostalgic television show The Wonder Years, subtly reinforcing the notion of reclaimed youth.

But can a Honda Accord actually send a lifeless middle-aged man into a Proustian reverie, and restore the sense of imagination that years of corporate drudgery have beaten out of him?  It does have a nice design, and its optional 3.5-liter V6 is the most powerful engine ever offered in a Honda sedan… but it’s still not exactly a performance car.

The commercial is very well made and manages some genuine poignancy, but Honda might be expending it on the wrong vehicle. Those of us who still “dream” about fast cars typically go to bed with visions of Type R models dancing in our heads.

  • Rusty Longwood

    Wow that’s depressing. Kid could be out in a BMW or a fast Mustang or a Lambo or whatever on a track and instead he’s stuck in some middle management drudgery ASPIRING to own a Honda Accord. He hasn’t even gotten the car yet! Talk about lowering your expectations!

    • sithishs

      Not everyone needs or wants to drive a “status” car or a car to overcompensate for various forms of shortcomings and deficits.

  • Grady Philpott

    Many won’t get this commercial, but I get it perfectly and yes, I drive a Honda Accord and if you drove one, too, you’d also understand.

    • Keith Bishop

      Oh yea I got it perfectly. It sums up what a Honda really is (a mundane economy grocery getter) instead of what it wants people to believe it is; a sporty fun car. Hence this is why they have to show a “fairy tale make believe” car, a REAR WHEEL DRIVE crx!! hahahahaha!!!
      Yup, sums them up perfectly. Idiots.

      • Grady Philpott

        No, Keith, you’re wrong, besides being a punk knowitall.

      • Grady Philpott

        If you knew how to drive, you’d be able to push the limits of the car, whatever it is. Just remember that when you get your driver’s license.

  • Liberty Max

    Creative Work I Enjoyed

  • Amasa Delano

    The insinuation here is that the new Accord looks so sporty that adults will dream about it. The Accord is a nice car, but it’s not the stuff of dreams. After the commercial shows us a Formula One racer, a rally car, and a classic muscle car, it has created an expectation of something more and an unfair comparison for their own product. This is like Chevrolet running those dumb “real people” commercials where people who don’t know a lot about cars look inside a Chevy and stupidly say that the interior is as nice as a BMW. Or Toyota using the word BOLD to describe the Camry. I don’t understand why they’re trying so hard to make these cars seem cool and desirable instead of just pushing them for what they are – nice, affordable family sedans.