Honda Plugs 2016 Pilot with A Capella Rendition of Weezer’s “Buddy Holly”
If you follow the exciting world of car commercials, you know that Chevy recently tried (and failed) to court the Millennial market with a horrible, terrible, no-good song about emojis.
Now, Honda is trying to appeal to the older end of the 18-to-34-year-old demographic with the classic Weezer hit “Buddy Holly,” which the automaker says will be “recognizable [to] Honda’s target buyers who now have families of their own, and who remember that song from happy days of their youth.”
Feeling a bit old now, Honda’s target buyers?
Yes, the song “Buddy Holly” is now over two decades old, and has apparently become a part of the Great American Songbook; equally recognizable to young children and grandparents alike. At least, that’s how it’s portrayed in this new one-minute spot for the 2016 Honda Pilot, in which a family of seven piles into a Pilot Elite and begins singing the Rivers Cuomo standard together.
The ad was directed by Jason Reitman (Up in the Air, Young Adult), and Honda believes that it will “resonate with parents and kids alike.” We’re not sure about that, but it definitely pales in comparison to the original 1994 music video directed by Spike Jonze (Being John Malkovich, Her), if only due to the glaring omission of Arthur Fonzarelli.
Honda’s other new ad for the Pilot doesn’t play up the nostalgia angle, opting instead for a CGI depiction of the vehicle’s versatility:
Honda says these ads will be slotted into cable, late night, and early morning television programming, and come fall, will air during NFL and NCAA Football games on CBS and ESPN.
“The campaign leverages the Pilot’s strengths with two impactful spots, showing that the Pilot is ‘Ready for Anything,’” senior VP of the Honda Automobile Division Jeff Conrad said. “With its all-new styling, premium technology and adaptability, it’s the perfect vehicle for everyone.”
Especially all of you old people that like Weezer.