2016 Subaru Forester, Outback, and Crosstrek Lead Brand to Successful April
Subaru’s upward sales trend continued in April 2016. Compared to April of 2015, sales increased by 6.6%, with a total of 50,380 units moved off dealer lots. April also marked the 26th consecutive month of more than 40,000 vehicles sold in the US. For the first third of the year, Subaru’s sales are up 2.4% over January through April of 2015, with sales currently sitting at 182,777 units.
All models but the 2016 BRZ and the 2016 Impreza were in the black. Sales of the BRZ were down to 466 units, for a 5.7% decrease. 2016 Impreza sales were understandably down 8.9% to just 4,836, as consumers undoubtedly await the upcoming 2017 Subaru Impreza. (Of note: Subaru hopes sales of the Impreza Sedan will increase with the 2017 model, as the brand currently leans too heavily on the 5-Door model.)
Learn More: Check out the updates for the 2017 Impreza model
Otherwise, all models were up for April 2016. The greatest vehicle in terms of sales volume was, predictably, the 2016 Subaru Forester, at 14,490 units sold for a 3.7% increase. But the largest percentage increase actually went to the WRX, which saw a 14.1% increase to 3,096. The 2016 Subaru Outback saw almost nearly the same percentage increase, with a 14.0% boost over April of 2015, to 14,294 models sold. The 2016 Legacy saw a 6.0% increase to 5,591 units while the Subaru Crosstrek jumped 9.7% to 7,607 units.
Subaru’s senior VP of sales for Subaru of America, Jeff Walters, believes the automaker is still on pace to crush its yearly sales record. “Driven by our industry-leading owner loyalty and new customers choosing Subaru at a record rate, we are on pace so far this year for our eight consecutive sales record with over 600,000 vehicles.”