2017 Ford Escape Starring in Ads Airing During NBC’s ‘Blindspot,’ ‘The Blacklist’
Ford has been all about getting its vehicles on primetime shows of late. A few of its vehicles—the Explorer, Escape, Mustang, and Taurus—showed up on the 10th season of The X-Files (and were only a few of the components of the show that didn’t completely disappoint). Then, it entered into another collaboration with FOX to promote the Explorer through unique content involving the stars of Gotham.
Now, Ford has announced that the new 2017 Escape will star in custom content airing on NBC throughout the month of May and featuring the faces and minds behind the shows The Blacklist and Blindspot.
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Mazhan Marnò, who plays FBI agent Samar Navabi on The Blacklist, will drive an Escape during three commercials that will air between May 5-19 and highlight the carious features of the new vehicle, including SYNC 3.
Three additional spots will air from May 9-23 and star Blindspot’s Ashely Johnson, who plays Agent Patterson. Johnson will be in character analyzing the Escape as though it were a crime scene. The commercials will also direct viewers to visit NBC.com in order to enter the “Make Your Escape” Sweepstakes. One grand prize-winner will win a 2017 Ford Escape.
Ford announced last month that the new Escape would begin hitting dealerships around the country this month. The Escape will also serve as the launching pad for both Ford SYNC Connect and FordPass integration.
To see the ads, be sure to tune into NBC on Mondays from 10-11 for Blindspot and Thursdays from 9-10 pm ET for The Blacklist.
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