2019 Kia Sorento Climbs to New Heights in Recent Marketing Campaign
The 2019 Kia Sorento is defying gravity in its new marketing campaign. The refreshed SUV shows off its capability and available all-wheel drive system as it traverses over real and digital mountains in the series of 15- and 30-second spots entitled, “Conquer Your Mountain,” “Ready to be Conquered,” and “Moab Conquest.”
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“This campaign mirrors Kia’s mindset as a challenger brand, as Kia and the Sorento have overcome road blocks, both real and perceived. From off-roading up a mountain to commuting back and forth to work, or a weekend full of running errands, these are the hurdles that drivers conquer every day,” said Saad Chehab, vice president, marketing communications, Kia Motors America.
Gallery: 2019 Kia Sorento interior
When equipped with available AWD, the 2019 Kia Sorento delivers a more capable and stable ride thanks to the complementing technology of Torque Vector Cornering Control.
Gallery: 2019 Kia Sorento exterior
“As a brand, Kia has conquered our own mountains, especially over the past four years by ranking as the ‘Highest Mass Market Brand in Initial Quality’ in J.D. Power’s Initial Quality Study. And the Sorento, assembled in West Point, Georgia, has played a major role in our success by being named the top midsize SUV in initial quality the last two years,” added Chehab.
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The 2019 Kia Sorento is available at six trim levels: L, LX, LX V6, EX V6, SX, and SX Limited. It features two engine options. The standard 2.4-liter 16-valve four-cylinder is paired to an electronically controlled six-speed automatic transmission to generate 185 horsepower and 178 lb-ft of torque. The available 3.3-liter 24-valve V6 together with the standard transmission churns out 290 horsepower and 252 lb-ft of torque.
See the 2019 Kia Sorento conquer mountains: