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4 Series and 5 Series Sales Soar High While Overall BMW Sales Fall 14.8% in July

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Sales of the BMW 4 Series and 5 Series made up roughly 42% of BMW's declining passenger car sales last month

The BMW 4 Series was one sedan that found sales success in July

Across the industry, July was a tumultuous month for automakers, especially those that focus on a lineup of passenger cars like BMW. As a result, BMW’s July sales were down 14.8%.

BMW delivered 21,965 vehicles last month, compared to the 25,777 vehicles it delivered a year prior. So far this year, the BMW brand has delivered 171,051 units, down 4.6% from BMW’s deliveries during the first seven months of 2016.


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Several of BMW’s models managed to increase their sales performances during July. Unsurprisingly, the BMW 5 Series was once again a success story for BMW in July. The popular sedan model saw a 12.4% sales increase last month, with a total of 3,713 units delivered.

What’s more surprising, however, is the success of the BMW 4 Series. The 4 Series manged to achieve an even better sales recovery, with an increase of 31.1%. Last month, BMW sold 2,866 BMW 4 Series sedans. Together, the 4 Series and 5 Series sedans made up roughly 42% of BMW’s passenger car sales in July.

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Still, in an industry where sedans are on the decline, so too are sales for BMW’s sedans falling short of past expectations. In July, BMW’s passenger car sales fell by 20.4% when compared to a year ago.

BMW’s light trucks found a bit more success in July, with a sales increase of 3%. This is still below the average 10.9% sales increase for the segment so far this year. At the forefront of BMW’s light truck success is the BMW X5. The X5 sold 2,986 units in July, an 8.8% sales increase compared to July of 2016.


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MINI sales, while still down, managed to marginally improve in July. While the average sales decline for the MINI brand throughout 2017 is 11.1%, in July that sales decline was minimized to 7.9%.

When the two brands are combined, BMW sold a total of 26,363 vehicles last month, a 13.7% sales decline compared to the 30,551 units sold in July of 2016. Year-to-date, the sales decline equals 5.5% for the company.

The sales chart below provides more details surrounding BMW’s performance in July:

BMW July 2017 Sales