5 Old Mitsubishi Commercials That Will Make You Miss the 90s and Early 2000s
Advertising has changed quite a bit in the last 10 years alone. But head back even further to 20 years in the past, and you’re bound to get a whole lot of nostalgia brewing. The Eclipse was one of Mitsubishi’s hottest-selling vehicles in the 1990s and the commercials you saw for it on television only made you want the cool, sporty car even more. Here are five commercials from back in the day that will make you miss the good ole days.
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1990 Eclipse GS
This vintage ad for the 1990 Mitsubishi Eclipse GS starts with the all-new vehicle making an appearance on a horizon in the distance. The narrator tells us about how astronomers say the next full eclipse won’t be until 2017, which, in 1990, was an excruciating 27 years away. Would we all be alive by then? Is this our only chance at seeing an eclipse? It turns out, the world didn’t end in the year 2000 and yet, flying cars still don’t exist. But the best part of this ad is the tagline of, “Try not to stare.”
At first, you get to see the 1991 Mitsubishi 3000 GT drifting on the horizon before it is eclipsed (ha) by the 1992 Eclipse. It seems to be the same narrator from the 1990 ad for the Eclipse — good for you narrator guy — who says, “Because nothing livens up a family like a little sibling rivalry” as the vehicles inexplicably drift along a water-soaked road while “Dueling Banjos” plays. The 90s were weird.
Nothing says, “We’re cooler than you and you wish you were like us,” than making fun of an old man and his beaten down truck on the side of the road. As the senior citizen is assessing what made his truck crap out on him, the 1995 Mitsubishi Eclipse comes roaring down the road and zooming past the man. Did you SEE that quick reflection in his cowboy belt buckle? That old man nearly had a heart attack and was definitely reassessing his life choices as he looked at the 210-horsepower Eclipse.
It seems like the old narrator guy is out of a job at this point, because Mitsubishi made us read (ugh) at the beginning of this commercial for the 1999 Eclipse. With a rock-inspired song playing, the words “You still have your youth. Get out and misspend some of it,” blaze across the screen. But wait! A new narrator chimes in calling this Eclipse postponed adulthood. “We’re hip. We’re with it,” – Mitsubishi.
English house music group Dirty Vegas has this 2003 Eclipse ad to thank for the immense success of their hit, “Days Go By.” Once this commercial hit television screens, viewers were dying to know what song was pleasing their eardrums and who that really cool dancing chick was. (It turns out her name is Dusty Paik, who now has a 5-star Etsy shop called SnakeChurch. *The more you know*)
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