Over 500,000 Subarus Sold for First Time Ever in 2014
While some people have made (and in many cases, already broken) New Year’s resolutions for 2015, Subaru may just want to keep on keepin’ on the way they have for the past twelve months. That’s because the Japanese automaker hit a new milestone last year, with over 500,000 Subarus sold for the first time ever in 2014.
The exact total was 513,693 Subaru vehicles sold in 2014, a whopping 21% increase over the 424,683 units sold in 2013. That jump represents the largest ever single-year increase in volume for the company.
Additionally, Subaru’s best-ever year was capped off by a best-ever December last month, in which 49,923 vehicles were sold – a 23% increase over December 2013.
The Subaru Forester and Outback led the way, with 159,953 and 138,790 units sold in 2014, respectively. The Subaru WRX and STI, meanwhile, saw the largest increase in 2014, jumping 41.87% from 2013 with 25,492 models sold. Only the Impreza (-1.46%) and BRZ (-12.61%) saw their sales decrease last year, with every other Subaru model increasing sales by double-digit percentage points. Check out the chart below to see the full figures:
“We are thrilled to close 2014 with a sixth consecutive sales record for Subaru,” said Thomas J. Doll, president and chief operating officer of Subaru of America. “We would like to honor all of our retailers for their valiant efforts in achieving this epic and historic milestone for the Subaru franchise. Their hard work, dedication and perseverance have made these results possible.”
“In 2014, every Subaru region, zone, and independent distributor set an all-time sales record,” said Jeff Walters, senior vice president of sales. “We thank all of our retailers for their continued commitment in making these record-breaking sales possible,” added Walters.