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7th Annual Kia Classic Golf Tournament Begins at Aviara Golf Club

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LPGA Kia Classic

The LPGA Kia Classic is going on now

Kia loves to give back—and this year, it’s giving back to the men and women who serve our country. During the annual LPGA Kia Classic tournament, which is being held from March 24th to 27th, the South Korean carmaker is teaming up with Hire Heroes USA, an organization dedicated to help veterans use their past military experience to get civilian careers.

A portion of ticket proceeds are being donated to Hire Heroes USA. Admission is free for active military members and their families, along with children under 17.

A Rich History of Helping: Read more about the history of Kia

“The Kia Classic had developed a reputation for attracting one of the most competitive fields in women’s golf, and this year is no different,” said Tim Chaney, vice president of marketing communications for Kia Motors America. “As a member of the Southern California community, we are honored to share this event with golf fans throughout the region, and very proud of the tournament’s focus on recognizing and giving back to the brave men and women who have elected to serve our country.”

Why Buy Kia? Learn why your next car should be a Kia

As golf fans of all ages gather for the up-close and personal experience—and to watch 144 of the top golf players in the world battle it out on the green for a $1.7 million purse—Kia Classic is putting a major influence on family-friendly fun. The brand is setting up a variety of activities, including scavenger hunts and player autograph sessions.