86 Alfa Romeo Franchises Awarded in U.S. and Canada
Today, Chrysler Group announced that there will initially be 86 Alfa Romeo franchises here in the United States and in Canada. Specifically, the U.S. will play host to 82 franchises in 33 states at established FIAT dealers while Canada will gain four franchises in this first batch. Florida, California, and Texas will have the largest concentrations of Alfa Romeo dealerships.
These 86 Alfa Romeo franchises will be the very first to offer the all-new 2015 Alfa Romeo 4C coupe, as well as the limited-edition 4C Launch Edition, when Alfa Romeo re-launches in North America this year.
“This group of dealers represents the first phase in the Alfa Romeo dealer network selection process,” said Peter Grady, Vice President of Network Development, Chrysler Group LLC. “Each Alfa Romeo dealer will have a unique staff dedicated to the brand’s premium market clientele. We require each Alfa Romeo dealer to have their sales and technical staff go through an intensive curriculum to ensure the highest levels of customer care and proficiency of the Alfa Romeo 4C. We anticipate that the Alfa Romeo dealer network ultimately will exceed 300 franchises in North America.”
That expansion will even begin later this year when more franchises are awarded.