BMW Motorrad

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BMW Motorrad Sales Up 9.5% During the First Half of 2017

BMW Motorrad Sales Up 9.5% During the First Half of 2017

Year-to-date sales for BMW vehicles are slightly down in the United States. Sales are also declining in the motorcycle sector of the industry. Therefore, it may be tempting to guess that year-to-date sales are on the decline for BMW’s motorcycle-manufacturing branch, BMW Motorrad. Nevertheless, the complete opposite is true. Sales for BMW Mottorad were up 9.5% […]

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BMW Motorrad Looks To Build Community

BMW Motorrad Looks To Build Community

It takes a very specific type of person to ride a motorcycle. They must have a sense of adventure, a willingness to get a bit messy, and a love of the road (especially since at times they get quite close to it). BMW Motorrad knows this, and it wants to make sure it is faithfully […]

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BMW Motorrad Has Its Own Graphic Novel

BMW Motorrad Has Its Own Graphic Novel

The BMW Motorrad lineup is pretty cool, and BMW just made it even more hip by releasing a graphic novel for their popular motorcycles. Panini Verlags GmbH, a German comic book publisher, partnered with BMW to create a story called Riders on the Storm, where the heroes ride BMW motorcycles in their fight for justice. Lucky […]

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BMW Motorrad’s Pure&Crafted Festival Ready to Impress Berlin

BMW Motorrad’s Pure&Crafted Festival Ready to Impress Berlin

BMW Motorrad is taking promotion to a whole new level with the Pure&Crafted Festival in Berlin. Running August 28th and 29th, the event will feature two stages of musical entertainment at Berlin’s famed Postbahnhof, as well as a market, food court, and motorcycle test drive area. On the musical stages, BMW Motorrad has announced that […]

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BMW Flaunts Futuristic Cars At Trade Event

BMW Flaunts Futuristic Cars At Trade Event

Leading premium carmaker BMW is strongly holding onto the luxury crown by unveiling its plans to launch an extensive lineup of futuristic concept cars and electric vehicles, as well as a trendsetting makeover of its existing sport utility vehicles. At its NEXTGen event held in Munich on June 25, the German automaker showcased its ambition […]

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BMW Showcases Its Vision for the Future in “A New Era” Short Film

BMW Showcases Its Vision for the Future in “A New Era” Short Film

The short film from BMW highlights four Vision Vehicle Concepts from the BMW, MINI, Rolls-Royce, and BMW Motorrad brands

BMW is an automotive brand that has always looked and worked toward the future. When the company celebrated its centennial anniversary last year, it was already sharing ideas it had for the next 100 years. So what exactly does the future look like to BMW? If you are curious, then you are in luck, because BMW just […]

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BMW and LEGO Collaborate to Make Life-Sized Model of the LEGO Technic Hover Ride Concept

BMW and LEGO Collaborate to Make Life-Sized Model of the LEGO Technic Hover Ride Concept

Designers from LEGO have never been strangers of looking toward the automotive world for inspiration. Especially with its Technic line, LEGO has reached out to various automotive groups to ensure that its vehicle models are accurate as possible. For its latest LEGO Technic model, LEGO worked directly with BMW Motorrad to reproduce the popular BMW R 1200 […]

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The BMW S 1000 XR is the Real Star of “Resident Evil: The Final Chapter”

The BMW S 1000 XR is the Real Star of “Resident Evil: The Final Chapter”

One week has passed since the opening day of Resident Evil: The Final Chapter. The sixth movie in the series is also said to be the final Resident Evil film. At least until the studios decide to make Resident Evil 7: The Quest for More Money. Indeed, the Resident Evil franchise is the most successful video […]

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Book Review: ‘The BMW Century: The Ultimate Performance Machines’ by Tony Lewin

Book Review: ‘The BMW Century: The Ultimate Performance Machines’ by Tony Lewin

BMW turned the big 100 this year, and its fans are ready to celebrate. 100 years is a long while in car time, and through the century BMW has built motorcycles, cars, airplane engines, and more. It has also brought several other automotive brands into its auto group, like MINI and Rolls-Royce. To join in the […]

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BMW Plant in Brazil Starts Motorcycle Production

BMW Plant in Brazil Starts Motorcycle Production

South America is becoming a big player in the automotive world, with several companies having plants there to meet demand for vehicles. The latest brand to start building there is BMW’s motorcycle brand, BMW Motorrad, which is starting production at the BMW Group plant in Manaus, Brazil. The building of BMW motorcycles in Brazil is […]

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BMW Participates In Women’s Motorcycle Panel

BMW Participates In Women’s Motorcycle Panel

When you think of stereotypical images of motorcyclists, you usually think of burly men clad in leather vests, jeans, and riding chaps rolling down the road, sometimes with a woman on the back of a bike. While the majority of motorcycle riders are men, women are a fast-growing segment of cyclists. Many of them are […]

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BMW Celebrates the Big 100

BMW Celebrates the Big 100

For any company, it’s a big deal when it hits its first centenary. Achieving 100 years means that a company has been able to navigate several financial storms and changes in society, and still keep up with a century’s worth of technological advancement. BMW is proud to join the club of automakers that have reached this achievement, […]

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BMW Group Achieves Record Sales In January

BMW Group Achieves Record Sales In January

2015 was the BMW Group’s most successful sales year ever. It seems as if 2016 is on track to be just as good, because the automaker just announced that in January there were a record number of car deliveries. In total, the MINI, Rolls-Royce, and BMW brands gave 152,879 pairs of keys to happy new […]

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BMW M2 Upgraded to MotoGP Safety Car

BMW M2 Upgraded to MotoGP Safety Car

All licensed drivers know that when they see lights in their rearview mirror, it is time to pull over, even if it’s a police car ready to give you a ticket. If the new BMW M2 Safety Car took to the streets with its lights on, we have the feeling that drivers would pull over […]

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BMW Announces Pure&Crafted Festival for 2016

BMW Announces Pure&Crafted Festival for 2016

In August 2015, the first Pure&Crafted Festival, presented by BMW Motorrad, took Berlin by storm. Great music partnered with handcrafting artisans, food, and motorcycles made for a fun event with more than 7,000 attendees. In 2016, the festival will continue as an annual event on August 12 and 13. Traveling to California?: Take a Spin on Disney California’s […]

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[VIDEO] Bad Boy Orlando Bloom Customizes, Rides BMW S 1000 R Motorcycle

[VIDEO] Bad Boy Orlando Bloom Customizes, Rides BMW S 1000 R Motorcycle

Just because you play an elf on the big screen doesn’t mean you have to drive like one! While English actor Orlando Bloom might be most-well-known as Legolas in The Lord of the Rings/The Hobbit movies, his real-life interests are a bit more…mechanical. Bloom actually has a passion for motorcycles, possessing and riding many BMW […]

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BMW Unveils X5 Hybrid, Zinoro Concept Next at Shanghai 2015

BMW Unveils X5 Hybrid, Zinoro Concept Next at Shanghai 2015

On the heels of exporting its two millionth vehicle to China, BMW is emphasizing its confidence in the Chinese automotive market by showcasing multiple models at 2015 Auto Shanghai. Celebrating its 16th year, one of the biggest automotive events in Asia is going on from April 20th-29th. In the midst of hilarious Chinese copycats and […]

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Jeep and Harley-Davidson Renew European Partnership for Fourth Consecutive Year

Jeep and Harley-Davidson Renew European Partnership for Fourth Consecutive Year

It's an American match made in heaven, only it's in Europe

Few brands are considered more American than Jeep and Harley-Davidson. Therefore, it only makes sense that these two quintessential American motor companies would parnter up. However, where exactly they are working together is a little more unexpected: Europe. Jeep and Harley-Davidson recently renewed their partnership in Europe for a fourth consecutive year. So what exactly does this […]