GM Trademarks Zora as the Name for the Mid-Engine Corvette
Until now, many Chevy fans have referred to the upcoming mid-engine Corvette simply as “the Corvette C8.” Now, it appears that GM will officially name the mid-engine Corvette “Zora.” GM has filed trademarks for “Zora” in nine countries (and union, in the case of the European Union): the U.S., Mexico, Canada, Japan, South Korea, China, Australia, the […]
GM Trademarks Enspire, Envision Names for Buick
GM trademarks: they happen frequently, and you no doubt love to hear about them. The latest on the slate: applications for the “Enspire” and “Envision.” Now, we know well enough about the Envision: it’s the compact crossover that Buick released last year in China, likely to join the lineup above the Encore and below the […]
GM Trademarks “Corvette Manta Ray” and “Manta Ray” Names
GM Authority is reporting that General Motors has filed two applications with the United States Patent and Trademark Office, to register the terms “Manta Ray” and “Corvette Manta Ray” as trademarks. The automaker filed the applications earlier this month, on Thursday, June 18, 2015. The applications specify that the names will be used for “motor […]
GM Trademarks ‘Avenir,’ ‘Sport Touring’ Model Names
Know what would be a really crappy and underhanded thing for another automaker to do? Take the name of one of its competitors’ popular concept vehicles and apply it to a vehicle of their own because said competitor failed to apply for a trademark. Buick must have considered this possibility and said something to the […]
GM Trademarks “Silverado Big Sky” Name
GM Authority is reporting that on February 9th , 2015, General Motors registered the term “Silverado Big Sky” with the US Patent and Trademark Office. The filing states that the name will be used for “motor land vehicles, namely, trucks.” It doesn’t take Carnac the Magnificent to predict that a new Chevy Silverado variant is on […]
“High Desert”: The Latest GM Trademark Application
General Motors is at it again, filing trademark applications to cause us all unbearable suffering as we wonder what the big General is up to this time. GM Authority was the first to track this one down: “High Desert” is the term in question, and immediately it makes us wonder if it’s in any way […]
GM Trademarks “GearOn,” Looks to Take on 2015 F-150
According to a report from GM Authority, General Motors has trademarked the name “GearOn.” The USPTSO filing describes “GearOn” as a “truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers, and cargo tie down rings.” While General Motors has yet to release any details on the “GearOn” cargo system, […]
GM Trademarks “Zora,” Could Point to Future Corvette
GM Authority is reporting that General Motors has just trademarked the name “Zora.” Why is this at all significant? Because Zora Arkus-Duntov is one of the fathers of the Corvette. He first saw the Motorama Corvette on display in New York back in the early 50s and fell in love with the exterior. Disappointed in […]
Trademark Request for the “Envoy” Name Hints at a New GM SUV Model
Between 1998 and 2009, GMC produced an SUV known as the Envoy. Roughly a decade after it was discontinued, the GMC Envoy may be making a return. After all, General Motors just filed an application to trademark the Envoy name. Current GMC SUVs: 2018 GMC Terrain Overview The application in question was reportedly sent to […]
GM Files for ‘High Desert’ Trademark
Not only has GM filed a trademark application for the Enspire name. Earlier this month, it also filed an application to trademark the High Desert package. The application has the serial number 88220999, and claims the optoinal package will be “for motor vehicles, namel, trucks.” Smart Buyer: Discover whether leasing or purchasing is best for […]
Rumors of a Future Buick Crossover in the US as GM Files for Enspire Trademark
It’s been a busy month for GM. Just last week, the automaker filed an application with the United States Patent and Trademark Office (USPTO) to trademark the Enspire name. The application has the serial number 88224926 and specifies that GM will use the trademark for automobiles. This isn’t the first time that the automaker has filed […]
GM Files Trademarks for Chevrolet FNR, Prompting New Autonomous Electric Vehicle Rumors
GM recently filed for two trademarks for the name “Chevrolet FNR” and “FNR,” prompting new rumors surrounding the potential arrival of a fully autonomous electric vehicle from the bowtie brand.
Trademarks Hint at Future GM AWD and Self-Driving Tech
Sometimes, it’s a lot of fun to speculate about the hidden future of automobiles, and through trademarks General Motors gives us plenty of traction to speculate. Take, for example, two new trademark names from the General: Sport Control AWD and Ultra Cruise. GM filed both of these trademarks on Sept. 20. Looking Ahead: Take an […]
GM Takes Further Military Step, Applies for ‘GM Defense’ Trademark
General Motors has always been highly involved with the US military, but lately has been stepping up its involvement in offering its alternative-fuel vehicles for military use, specifically with the Chevrolet Colorado ZH2 and the GM SURUS concept. Hard Work: Chevrolet has revived the Silverado 4500HD and 5500HD Now, General Motors has filed trademark applications […]
GM Files Trademark for the “Tribute” Vehicle Name
Between 2000 and 2011, Mazda produced a compact SUV named the Mazda Tribute. Based on the Ford Escape, the small SUV model eventually disappeared from Mazda’s lineup as the automaker’s partnership with Ford eventually dissolved. According to recent reports, the “Tribute” title may soon be utilized by a different automaker. That’s because General Motors just filed […]
GM Files for the “Montana” Vehicle Name Trademark for its Chevy Pickup Lineup
Chevrolet could be bringing the Chevy Montana, a compact pickup model already available in several other countries, to the U.S.
Pickup trucks are undeniably some of the most popular vehicles throughout the entire United States automotive market. In fact, their popularity has only grown as gas prices decrease and the fuel efficiency for trucks increases. Chevrolet is currently a leader in terms of the pickup truck segment and it looks as though the brand is working to […]
GM Files to Renew GMC Granite Trademark
Last month, GM filed an application to trademark “GMC Granite.” Sometimes, when General Motors applies for trademarks with the USPTO, it means that they intend to make a new product. Other times, it indicates that they’re doing a bit of housekeeping and keeping some of its former character marks current. This is likely a case […]
GM Files Trademark Patent for ‘Cruze Premier’
Because it’s probably been just a little bit too long since you’ve heard about a trademark application filed by General Motors, you’ll be incredibly excited to learn that a standard character mark seems to portend a new trim for the upcoming 2016 Chevy Cruze. The trademark for Cruze Premier, filed April 22nd, shouldn’t come as […]