Added on July 1, 2021
Kyle Johnson
diversity and inclusion in advertising , Ford Bronco ad campaign , Ford Bronco commercial , Ford Bronco We Do commercial , Ford commercial , Ford Diversity and Inclusion
Ford recently launched a new ad campaign that focuses on Black women with a passion for adventure. “We Do” shows that the love for the wild outdoors and all the potential that lies therein is universal. And that the 2021 Ford Bronco Sport is the right tool for going out and doing that thing you […]
Added on November 18, 2020
Kimiko Kidd
2021 nissan rogue , brie larson , rogue gone rogue
It’s no secret that Nissan has been undergoing some major rebranding. The all-new 2021 Nissan Rogue is a big part of the automaker’s fresh look, and to promote the bestselling SUV, Nissan has launched a brand-new ad campaign and a celebrity partnership with Brie Larson. Ready to Upgrade? Shop for the 2021 Nissan Rogue Rogue […]
Added on February 21, 2020
The News Wheel
2020 Outback , ad campaign , Adventure , Commercials , Environmental awareness , family , Safety , Subaru , subaru love promise , Subaru Outback
As part of the rollout of the 2020 Outback, Subaru recently released a series of three heartfelt ads that highlight the Outback’s best features.
Added on January 29, 2019
The News Wheel
2019 GMC Sierra , commercial , GMC , GMC Sierra , MultiPro Tailgate , tailgate
Super Bowl LIII takes place this Sunday, and in addition to a heated match between the Patriots and the Rams, a series of elaborate commercials will compete against one another. Still, it would seem that GMC is ahead of the pack, as the automotive brand is launching a new ad campaign prior to the big […]
Added on October 26, 2018
The News Wheel
Automotive Brand Contest , Kia Stinger , Kia Stinger digital ad campaign , Kia Stinger wins awards for ad campaign , Red Dot Design Award
The Kia Stinger is an attention-worthy car that garners stares from all who see it, and now even its ad campaign has earned award-winning notice. The “Long Live Driving” campaign that promotes the racecar-inspired vehicle took home two accolades for design. Due to its impressive online reach —400 million, more than 55 million YouTube views, […]
Added on August 20, 2018
The News Wheel
ad campaign , Chuck Norris , Let's Go Places , Toyota commercials
Toyota has launched a new ad campaign featuring four new TV and digital spots, one including none other than Chuck Norris, the only man ever to defeat a brick wall in a game of tennis. The spots support a number of new Toyota models, including the Toyota Tacoma, Tundra, 86, and Corolla Hatchback, as well […]
Added on July 23, 2018
The News Wheel
2019 Honda Insight , ad campaign , Fight Mehdiocrity , Hybrid Cars , Meh
Honda has launched a new marketing campaign for the all-new 2019 Honda Insight called “Fight Mehdiocrity,” the premise being that we should fight the trend of “meh” and “blah” hybrid vehicles — which is to say that they are typically uninspiring and unexciting. You can see where this is going. Unlike those other, boring hybrids, […]
Added on July 11, 2018
The News Wheel
Alice Cooper , apple , Apple CarPlay , chrysler , commercial , Dodge , FCA , Fiat , Jeep , Music , OneRepublic , RAM
The ad campaign, which will include commercials for five of FCA's automotive brands, will feature acts ranging from OneRepublic to Alice Cooper
Summer is often considered to be the most popular time of the year for new song and album releases. This phenomenon spans numerous genres of music, everything from country to rock ’n’ roll. Fiat Chrysler Automobiles has decided to celebrate the summer music season and its partnership with Apple through its latest advertising campaign. FCA […]
Added on September 28, 2017
The News Wheel
ad campaign , Recall , Safety , Takata airbags , Toyota ad
Toyota is launching a new multi-channel ad campaign in three priority markets: Los Angeles, Dallas, and Miami. The ad focuses on the massive Takata airbag inflator recall and urges drivers to take the time out of their day to get their airbag repaired, as the entire process will only take about an hour. Toyota is […]
Added on July 14, 2017
The News Wheel
Channel 4 , Crystal Maze , Pyama Mamas , Vauxhall commercial , Vauxhall commercial Channel 4 , Vauxhall Crossland X
Vauxhall on Thursday premiered a series of sketches entitled “Mamas Uncut” during Channel 4’s showing of Crystal Maze. The sketches, part of Vauxhall’s “Pyjama Mamas” advertising campaign, star Spaced’s Jessica Hynes and Smack the Pony’s Sally Phillips, both of whom ad-libbed a great deal of the content. Watch: Mamas Uncut: Rear-View Camera “We are really […]
Added on July 10, 2017
Kyle Johnson
Chevy China , Chevy Commercial , Chevy Real People Not Actors , Real People Not Actors
Global Chevrolet Chief Marketing Officer Timothy Mahoney recently spoke with Advertising Age and gave a somewhat vague glimpse into what one might expect from the brand’s marketing direction in China. Here’s a hint: it’ll probably be MURICAN to some extent, and it might even be a take on the “Real People, Not Actors” campaign people […]
Added on June 9, 2017
The News Wheel
2018 Toyota C-HR , A New Story Begins , ad campaign , Cinderella , commercial , Crossover , Fairy Tales , Gingerbread Man , Rapunzel
Toyota has a fresh new car on the block—the 2018 Toyota C-HR—and thus needed a fresh new way to advertise it, which somehow led to them turning to old fairy tales for inspiration. The new ad campaign for the C-HR is called “A New Story Beings” and includes remixes of famous fairy tales such as […]
Added on June 8, 2017
The News Wheel
GMC ad , GMC commercial , GMC Dad Commercial , GMC Dad Like a Pro , GMC How Do You Want to Live , GMC Like a Pro , GMC We Are Professional Grade , Like a Pro GMC
GMC this week debuted the next evolution of its “We Are Professional Grade” brand identity with the launch of “Like a Pro” its newest ad campaign. “Our owners are dedicated individuals, respected by their peers, whose passion and abilities set them apart,” said Rich Latek, GMC marketing director. “Their values reflect our ‘Professional Grade’ spirit […]
Added on June 8, 2017
Kyle Johnson
Opel Crossland X , Opel Crossland X ads , Opel Crossland X advertisements , Opel Crossland X commercial , Opel Crossland X commercials
It’s hard to offer an objective opinion on Opel’s upcoming campaign for the Crossland X given that the five ads uploaded to YouTube are unavailable to prying eyes in the United States. However, the press release announcing the ads—entitled “When Handbags Can Kiss and Men do Yoga: ‘It’s a Good Life’ – with the New […]
Added on March 2, 2017
The News Wheel
2017 Honda CR-V , Hispanic , Honda , spcaLA , The Power of Dreams
Honda is continuing to promote its all-new 2017 CR-V SUV, and today debuted an inspirational social media campaign aimed at the Hispanic demographic. The new campaign will run from March 2nd through the 31st on Honda’s social channels @HondaLatino Twitter and Instagram, as well as Facebook. Paying off of Honda’s belief in “The Power of Dreams,” the new CR-V […]
Added on March 2, 2017
The News Wheel
Holden , Holden AJF , Holden Mobile Made , Holden Trax , Holden Trax Mobile Made
Holden is teaming up with AJF for a new ad campaign to promote the recently-launched Trax crossover. Entitled “Mobile Made,” the campaign consists of video shot solely using mobile phones. Get it? Do you get it? Do you comprehend the sweet, sweet wordplay involved in that name? How it so succinctly describes what makes the […]
Added on November 18, 2016
The News Wheel
2017 Mitsubishi Outlander , active safety , ad campaign , commercial , Kids Talk Safety , Mitsubishi
We all think safety is important, but somehow safety has a way of feeling even more important than usual when our kids are sitting in the back of the car. That’s why Mitsubishi’s new “Kids Talk Safety” ad campaign for the 2017 Outlander puts kids in the spotlight—literally, as the kids are the ones presenting […]
Added on September 9, 2016
The News Wheel
Flume , Flume Never Be Like You , Flume Trust , Holden , Holden lion , Holden logo
At the same event where Holden revealed new vehicles including the Acadia and kicked off a 24-hour test-drive initiative, the automaker launched its new brand and advertising campaign. To elevate its reach to consumers, Holden receives both an updated logo and a new website, the latter of which launched earlier this summer. “Our lion icon […]