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 Kyle Johnson

‘We Do’ Ad Campaign Celebrates Black Women, Bronco Sport

‘We Do’ Ad Campaign Celebrates Black Women, Bronco Sport

Ford recently launched a new ad campaign that focuses on Black women with a passion for adventure. “We Do” shows that the love for the wild outdoors and all the potential that lies therein is universal. And that the 2021 Ford Bronco Sport is the right tool for going out and doing that thing you […]

 Kimiko Kidd

Nissan Promotes the 2021 Rogue with a New Ad Campaign

Nissan Promotes the 2021 Rogue with a New Ad Campaign

It’s no secret that Nissan has been undergoing some major rebranding. The all-new 2021 Nissan Rogue is a big part of the automaker’s fresh look, and to promote the bestselling SUV, Nissan has launched a brand-new ad campaign and a celebrity partnership with Brie Larson. Ready to Upgrade? Shop for the 2021 Nissan Rogue Rogue […]

 The News Wheel

Subaru Launches Emotional Outback Ad Campaign

Subaru Launches Emotional Outback Ad Campaign

As part of the rollout of the 2020 Outback, Subaru recently released a series of three heartfelt ads that highlight the Outback’s best features.

 The News Wheel

New GMC Ad Campaign Features the MultiPro Tailgate

New GMC Ad Campaign Features the MultiPro Tailgate

Super Bowl LIII takes place this Sunday, and in addition to a heated match between the Patriots and the Rams, a series of elaborate commercials will compete against one another. Still, it would seem that GMC is ahead of the pack, as the automotive brand is launching a new ad campaign prior to the big […]

 The News Wheel

Kia Stinger’s Digital Ad Campaign Earns Awards

Kia Stinger’s Digital Ad Campaign Earns Awards

The Kia Stinger is an attention-worthy car that garners stares from all who see it, and now even its ad campaign has earned award-winning notice. The “Long Live Driving” campaign that promotes the racecar-inspired vehicle took home two accolades for design. Due to its impressive online reach —400 million, more than 55 million YouTube views, […]

 The News Wheel

Toyota Teams Up With Chuck Norris in New Ad Campaign

Toyota Teams Up With Chuck Norris in New Ad Campaign

Toyota has launched a new ad campaign featuring four new TV and digital spots, one including none other than Chuck Norris, the only man ever to defeat a brick wall in a game of tennis. The spots support a number of new Toyota models, including the Toyota Tacoma, Tundra, 86, and Corolla Hatchback, as well […]

 The News Wheel

2019 Honda Insight Ad Campaign Calls For No More ‘Meh’ Hybrids

2019 Honda Insight Ad Campaign Calls For No More ‘Meh’ Hybrids

Honda has launched a new marketing campaign for the all-new 2019 Honda Insight called “Fight Mehdiocrity,” the premise being that we should fight the trend of “meh” and “blah” hybrid vehicles — which is to say that they are typically uninspiring and unexciting. You can see where this is going. Unlike those other, boring hybrids, […]

 The News Wheel

FCA Launches New Summer Ad Campaign Featuring Various Genres of Music

FCA Launches New Summer Ad Campaign Featuring Various Genres of Music

The ad campaign, which will include commercials for five of FCA's automotive brands, will feature acts ranging from OneRepublic to Alice Cooper

Summer is often considered to be the most popular time of the year for new song and album releases. This phenomenon spans numerous genres of music, everything from country to rock ’n’ roll. Fiat Chrysler Automobiles has decided to celebrate the summer music season and its partnership with Apple through its latest advertising campaign. FCA […]

 The News Wheel

New Toyota Ad Campaign: Spend an Hour, Save Your Life

New Toyota Ad Campaign: Spend an Hour, Save Your Life

Toyota is launching a new multi-channel ad campaign in three priority markets: Los Angeles, Dallas, and Miami. The ad focuses on the massive Takata airbag inflator recall and urges drivers to take the time out of their day to get their airbag repaired, as the entire process will only take about an hour. Toyota is […]

 The News Wheel

Vauxhall Airs New Spots in Pyjama Mama Ad Campaign for Crossland X

Vauxhall Airs New Spots in Pyjama Mama Ad Campaign for Crossland X

Vauxhall on Thursday premiered a series of sketches entitled “Mamas Uncut” during Channel 4’s showing of Crystal Maze. The sketches, part of Vauxhall’s “Pyjama Mamas” advertising campaign, star Spaced’s Jessica Hynes and Smack the Pony’s Sally Phillips, both of whom ad-libbed a great deal of the content. Watch: Mamas Uncut: Rear-View Camera “We are really […]

 Kyle Johnson

Chevy CMO: Chinese Ad Campaigns Will Focus on American “Sense of Freedom”

Chevy CMO: Chinese Ad Campaigns Will Focus on American “Sense of Freedom”

Global Chevrolet Chief Marketing Officer Timothy Mahoney recently spoke with Advertising Age and gave a somewhat vague glimpse into what one might expect from the brand’s marketing direction in China. Here’s a hint: it’ll probably be MURICAN to some extent, and it might even be a take on the “Real People, Not Actors” campaign people […]

 The News Wheel

Famous Fairy Tales Remixed in New Toyota Ad Campaign

Famous Fairy Tales Remixed in New Toyota Ad Campaign

Toyota has a fresh new car on the block—the 2018 Toyota C-HR—and thus needed a fresh new way to advertise it, which somehow led to them turning to old fairy tales for inspiration. The new ad campaign for the C-HR is called “A New Story Beings” and includes remixes of famous fairy tales such as […]

 Kyle Johnson

Opel’s Crossland X Ad Campaign: LOL Why Women Gotta Talk So Much and Other Insightful Musings

Opel’s Crossland X Ad Campaign: LOL Why Women Gotta Talk So Much and Other Insightful Musings

It’s hard to offer an objective opinion on Opel’s upcoming campaign for the Crossland X given that the five ads uploaded to YouTube are unavailable to prying eyes in the United States. However, the press release announcing the ads—entitled “When Handbags Can Kiss and Men do Yoga: ‘It’s a Good Life’ – with the New […]

 The News Wheel

Honda CR-V Ad Campaign Focuses on Helping Dogs in Need

Honda CR-V Ad Campaign Focuses on Helping Dogs in Need

Honda is continuing to promote its all-new 2017 CR-V SUV, and today debuted an inspirational social media campaign aimed at the Hispanic demographic. The new campaign will run from March 2nd through the 31st on Honda’s social channels @HondaLatino Twitter and Instagram, as well as Facebook. Paying off of Honda’s belief in “The Power of Dreams,” the new CR-V […]

 The News Wheel

Holden Launches ‘Mobile Made’ Ad Campaign for Trax

Holden Launches ‘Mobile Made’ Ad Campaign for Trax

Holden is teaming up with AJF for a new ad campaign to promote the recently-launched Trax crossover. Entitled “Mobile Made,” the campaign consists of video shot solely using mobile phones. Get it? Do you get it? Do you comprehend the sweet, sweet wordplay involved in that name? How it so succinctly describes what makes the […]

 The News Wheel

Kids Talk Safety in New Mitsubishi Ad Campaign

Kids Talk Safety in New Mitsubishi Ad Campaign

We all think safety is important, but somehow safety has a way of feeling even more important than usual when our kids are sitting in the back of the car. That’s why Mitsubishi’s new “Kids Talk Safety” ad campaign for the 2017 Outlander puts kids in the spotlight—literally, as the kids are the ones presenting […]

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