real people not actors

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 Patrick Grieve

I Can’t Stop Watching this Chevy “Real People, Not Actors” Parody

I Can’t Stop Watching this Chevy “Real People, Not Actors” Parody

Is this funny? I think this video is funny, but I’m not positive. I’ve grown so sick of Chevrolet’s annoying and dishonest “Real People, Not Actors” ad campaign that I’m probably prone to laugh at any parody I see of it. I’ve watched and written about these obnoxious ads so many times, that I’m easily […]

 Patrick Grieve

Chevy Brings Back “Real People, Not Actors” to Mock Ford F-150

Chevy Brings Back “Real People, Not Actors” to Mock Ford F-150

It’s been a while since Chevrolet aired a new installment of its “Real People, Not Actors” commercials, a series of ads in which a sandy-haired man presents some pretty loaded questions to a focus group of regular folks who aren’t actors (or are they?). But this Thursday, the bowtie brand will resurrect its temporarily dormant marketing […]

 The News Wheel

“Real People, Not Actors” Ad Promotes Chevy Black Friday Sale

“Real People, Not Actors” Ad Promotes Chevy Black Friday Sale

Chevrolet is employing a new tactic in its recently released “Black Friday” commercial, the latest in a series of ads that (supposedly) feature “Real People, Not Actors.” Typically, these spots involve Chevrolet subjecting a focus group of ordinary folks to some form of torture, be it the terror of absolute darkness, the claustrophobic nightmare of […]

 Patrick Grieve

Are Chevrolet’s “Real People, Not Actors” Car Commercials Fake?

Are Chevrolet’s “Real People, Not Actors” Car Commercials Fake?

Unraveling the Greatest Conspiracy Theory of Our Time

If you own a television and use it with semi-regularity, you are probably familiar with Chevrolet’s latest marketing campaign, “Real People, Not Actors.” As the name implies, this series of ads makes the controversial claim that “Real People” and “Actors” are two mutually exclusive groups, while also maintaining that Chevy’s car commercials feature only the […]

 The News Wheel

Chevy Asks “Real People, Not Actors” if They’re Afraid of the Dark

Chevy Asks “Real People, Not Actors” if They’re Afraid of the Dark

Chevrolet’s “Real People, Not Actors” ad campaign is premised on the idea of putting real people (not any actors, who despite their humanoid shape, are only pretending to be actual human beings) in unusual situations, some of which are more than a little uncomfortable. For the latest entry in the series, the bowtie brand channeled […]

 The News Wheel

Chevy Asks “Real People, Not Actors” About Car Brands

Chevy Asks “Real People, Not Actors” About Car Brands

Chevrolet recently kicked off a campaign called “Real People, Not Actors,” which involves zombies and terrifying killer clowns and a lot of other weird stuff that’s not really related to cars. Their latest ad in the ongoing marketing campaign, though, actually does address the issue of automobiles, by asking the aforementioned real people about their […]

 Patrick Grieve

Enjoy This Chevy “Real People” Emoji Ad Parody

Enjoy This Chevy “Real People” Emoji Ad Parody

My disdain for Chevrolet’s “Real People, Not Actors” commercials is well documented. Still, me simply flying into an apoplectic rage every time that I see a certain thing on television is not going to do anything to stop that certain thing from continuing to appear on television (a fact which I’m going to have to […]

 Patrick Grieve

Chevy’s LEGO Batmobile Gets Critiqued By “Real LEGO Minifigures, Not Actors”

Chevy’s LEGO Batmobile Gets Critiqued By “Real LEGO Minifigures, Not Actors”

Okay, Chevy is officially just screwing with us right now. Shortly after parodying its own (highly suspect) “Real People, Not Actors” advertising campaign with a Cruze Hatchback ad featuring “Real Dogs, Not Actors,” the bowtie brand is going one step further, with a computer-animated commercial starring “Real LEGO Minifigures, Not Actors.” Very cute, Chevy. Very […]

 Patrick Grieve

Chevy Taps Some Dogs That Aren’t Actors for Cruze Hatchback Ad

Chevy Taps Some Dogs That Aren’t Actors for Cruze Hatchback Ad

It’s a new year, and that means a new Chevy marketing campaign. Just kidding! They’re still trotting out those “Real People, Not Actors” ads, no matter how obnoxious (or inaccurate) we may find them. However, they’ve added a twist with their latest ad for the Cruze Hatchback, by replacing real people with real dogs: Chevy […]

 The News Wheel

Chevy Spotlights “Real Volt Owners” in New Video Series

Chevy Spotlights “Real Volt Owners” in New Video Series

Chevrolet has really turned into the Holden Caulfield of automakers, evidencing a strong dislike for “phonies” in its various marketing campaigns, which include the “Real People, Not Actors” series of commercials and the newly launched “Real Volt Owners” videos. The bowtie brand’s fidelity to real customer reactions is bad news for professional actors, but good […]

 Patrick Grieve

2016 Cruze Commercial Combines Chevy’s Stupid “Real People” Ads with its Stupid Emoji Ads, Is Stupid

2016 Cruze Commercial Combines Chevy’s Stupid “Real People” Ads with its Stupid Emoji Ads, Is Stupid

Chevrolet has been playing around with two distinct yet equally eye roll-inducing advertising campaigns for a while now. The first is the bowtie brand’s “Real People, Not Actors” series of commercials, in which focus groups comprised of (supposedly but not always actually) non-actors are asked leading questions about a car industry they clearly don’t know […]

 Patrick Grieve

Chevy Certified Service Ad Confirms People Prefer Massages to Certain Death

Chevy Certified Service Ad Confirms People Prefer Massages to Certain Death

Chevrolet’s “Real People, Not Actors” commercials, despite sometimes actually featuring actors, do teach viewers value lessons about human psychology. For example, did you know that the average person doesn’t like having their privacy invaded by a bizarrely intense, sandy-haired man? Or being trapped in a dark room with a bizarrely intense, sandy-haired man? Or being […]

 Patrick Grieve

Chevy Commercial Insists the Malibu is Not as Crappy as You Think [VIDEO]

Chevy Commercial Insists the Malibu is Not as Crappy as You Think [VIDEO]

There’s an interesting marketing strategy sweeping the nation right now: insisting that your product is not quite as terrible as everyone else seems to think it is. I believe the trend first started when Domino’s admitted that their pizza kind of sucked, and then took to the airwaves to promote their #NewPizza, which sucked demonstrably […]

 Patrick Grieve

Chevy Traps Some People in an Elevator

Chevy Traps Some People in an Elevator

At this point, Chevrolet’s “Real People, Not Actors” car commercials are bordering on cruelty. Thus far, they’ve subjected real people (not actors, who are clearly fake people) to invasions of privacy, terrifying pitch-black darkness, and most recently, being trapped in a small, enclosed space. Let’s hope these real people don’t suffer from real phobias like […]

 Daniel Susco

In the Rearview: Past, Present, and Future

In the Rearview: Past, Present, and Future

Welcome once again to In the Rearview, where we bring you some of the top stories on The News Wheel from the past week. Tis the Season: Make sure your car gets through winter unscathed with these tips This time, we are taking a journey from past, to the present, to the future, starting with […]

 Kurt Verlin

Holden Commercial Embrace Chevy Style… For Better or Worse

Holden Commercial Embrace Chevy Style… For Better or Worse

If you live in the United States and watch TV or occasionally browse YouTube for interesting ads, you’ve probably come across one of Chevrolet’s polarizing “Real People Not Actors” commercials. If you live in Australia, where GM enjoys its status as the biggest automotive brand under the Holden badge, it’s less likely that you have. […]

 Patrick Grieve

Chevy Commercials Aired During 2016 Olympics Boosted Consumer Interest

Chevy Commercials Aired During 2016 Olympics Boosted Consumer Interest

Though they won’t be recognized with any medals, it turns out that one of the biggest winners of the 2016 Olympics in Rio was Chevrolet. Much like the American national anthem, Chevy’s newest “Real People Not Actors” car commercials got a lot of play during the summer games this year. So much so that a […]

 Patrick Grieve

Chevy Stumps Some Dummies With a Math Problem in 2016 Equinox Ad

Chevy Stumps Some Dummies With a Math Problem in 2016 Equinox Ad

Chevy has released another ad in its “Real People, Not Actors” marketing campaign (which actually does feature some actors), once again with the apparent goal of publicly shaming some dumb people. In this new commercial for the 2016 Equinox, a focus group of ordinary people is asked to answer a math problem: Embarrassing. After being […]

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