behind the badge

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 The News Wheel

Behind the Badge: Reasons to Love the Suzuki “S” Logo

Behind the Badge: Reasons to Love the Suzuki “S” Logo

Not all logos have to harbor hidden secrets in their designs to be impactful or memorable; some logos are so timeless and straightforward that they maintain their appeal for eons. Japanese manufacturer Suzuki Motor Corporation has such a badge that is recognizable in practically every country around the world. Headquartered in Shizuoka, the company produces […]

 Aaron Widmar

Behind the Badge: Hidden Meaning of the Abarth Logo’s Scorpion

Behind the Badge: Hidden Meaning of the Abarth Logo’s Scorpion

If there’s one logo that grabs everyone’s attention wherever it’s seen–whether at auto shows, races, or on the street–it’s the Abarth badge.  Bold and ferocious, it features a stylish scorpion with its pincers outstretched. But where did Abarth get this logo and what does it mean? Abarth & C. S.p.A. was founded by Italo-Austrian Karl (aka […]

 Aaron Widmar

Behind the Badge: Cryptic Origins of Monte Carlo’s Red Knight’s Crest

Behind the Badge: Cryptic Origins of Monte Carlo’s Red Knight’s Crest

What does the red shield logo mean and where did it originate?

Have you ever passed a car on the road with this unusual badge on its fascia? If you didn’t recognize it, you’ll be happy to know you’ve seen one of the late Chevrolet Monte Carlo models. While some of these models used the iconic Chevy bowtie emblem, many bore their own unique badge: a red shield […]

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