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 The News Wheel

Blake Griffin Gets Into the Zone Again and Plays Chess with Kia Optima Drivers

Blake Griffin Gets Into the Zone Again and Plays Chess with Kia Optima Drivers

If you don’t regularly follow the NBA, you may not be familiar with Los Angeles Clippers forward Blake Griffin, who is one of the most laid back people in all of pro sports. It’s probably for this reason that the Kia brand chose him to be one of its spokespeople. Griffin has starred in Kia commercials for years […]

 The News Wheel

Blake Griffin Portrays a Laid-Back Weatherman in New Kia Optima Commercial

Blake Griffin Portrays a Laid-Back Weatherman in New Kia Optima Commercial

When you’re as athletic, quick, and powerful as NBA player Blake Griffin, it’s kind of easy to get into that zone where you simply know that you’re better than those who you are competing against. That’s the message Kia is sending competitors in the midsize sedan segment with its new commercial, “Weatherman.” The commercial begins […]

 The News Wheel

NBA All-Star Blake Griffin Gets into the Zone with 2016 Kia Optima

NBA All-Star Blake Griffin Gets into the Zone with 2016 Kia Optima

When you’re a professional athlete, there are moments in your career where you get into the zone and manage to achieve some pretty incredible feats. For Blake Griffin, it’s likely being in the zone is a regular thing. That’s why it comes as no surprise Kia is using Griffin’s “zone” to its advantage. Need More […]

 The News Wheel

Blake Griffin Takes Off in Kia Optima “Fighter Pilot” Ad

Blake Griffin Takes Off in Kia Optima “Fighter Pilot” Ad

NBA star and Kia Optima spokesman Blake Griffin is starring in a series of ads for the midsize sedan, all based around the premise of Griffin “improvising” his way through big-budget action movies. The first one featured Griffin as the sheriff in an unorthodox western, while the latest finds him in a role that’s a […]

 The News Wheel

Kia Launches Blake Griffin Staring Contest on Tumblr

Kia Launches Blake Griffin Staring Contest on Tumblr

Tumblr is a website that exists for the sole purpose of staring lustily at pictures of famous men, most of whom are either Benedict Cumberbatch or Robert Downey Jr.  Now, Kia is using the social media site to allow one popular athlete a chance to stare back: the Korean automaker is officially challenging NBA fans […]

 The News Wheel

Western-Themed Blake Griffin Kia Commercial Promotes “Kiiii-AAA Optima!”

Western-Themed Blake Griffin Kia Commercial Promotes “Kiiii-AAA Optima!”

Look out, evildoers: it’s Sheriff Blake, the rootinest, tootinest, shootinest power forward in the wild, wild Western Conference. NBA (or, as one Old West character calls it, “peach basket”) All-Star Blake Griffin is starring in a new Kia ad series to promote the brand’s best-selling Optima midsize sedan. Entitled “Showdown,” the first Blake Griffin Kia […]

 The News Wheel

Kia Optima Ad Campaign Features Blake Griffin Fighting Crime

Kia Optima Ad Campaign Features Blake Griffin Fighting Crime

Your perception of Blake Griffin as a superhero most likely comes from his impressive on-court dunks. Maybe it goes back to the 2011 NBA Slam Dunk Contest when he jumped over a car to dunk and win first place. Do you by chance remember what that car was? It was a Kia Optima. Now, Kia […]

 The News Wheel

Kia and L.A. Clippers Give Away ‘Griffin Force’ Capes at Heat Game

Kia and L.A. Clippers Give Away ‘Griffin Force’ Capes at Heat Game

We were a little skeptical of Kia’s new “Griffin Force” ad campaign for the all-new 2014 Optima, but so far, the awkward and comedic stylings of both Blake Griffin and Jack McBrayer have been a hit.  Below you’ll find one of our favorites. The two set out to fight the automotive crime of not choosing […]

 The News Wheel

Automakers Discuss Benefits of Sports-Related Marketing

Automakers Discuss Benefits of Sports-Related Marketing

Everyone knows that marketing is important. If you want to sell a product, marketing is the way to go about doing it. That’s why it’s important to consider all markets available to you in your industry—and for automakers, it looks like one of the most prominent markets resides in the world of sports. Top marketing […]

 The News Wheel

Watch Anthony Davis Drift into Savings in a Dodge Challenger

Watch Anthony Davis Drift into Savings in a Dodge Challenger

When it comes to endorsements, some NBA players like to turn themselves into a talking baby like Damian Lillard. Others want to entertain you and help you get into the zone like Blake Griffin. Then there’s Anthony Davis, who really just wants to look fly while going to file his tax returns. And that’s exactly […]

 Caitlin Moran

Kia Gives Viewers Sneak Peek of Christopher Walken Commercial

Kia Gives Viewers Sneak Peek of Christopher Walken Commercial

Last week, Kia announced that its Super Bowl commercial will star Christopher Walken—and now the Korean carmaker is giving us a glimpse of the commercial. While Kia’s sneak peek isn’t much to go on—it’s merely two pictures and a tiny little paragraph of text—we do know a few things. 1. There’s a car. 2. Christopher […]

 The News Wheel

Get the Chance to Win a 2016 Kia Optima and Instant NBA Prizes

Get the Chance to Win a 2016 Kia Optima and Instant NBA Prizes

Kia is known for its slew of TV commercials starring a variety of NBA all-stars. From LeBron James endorsing the K900 to Blake Griffin getting into the zone with the 2016 Optima, the basketball star-studded commercials are even more prevalent than those with dancing hamsters. And it really comes as no surprise, seeing as Kia […]

 Patrick Grieve

NASCAR’s Carl Edwards Won’t Talk Turkey About Subway Spokesman Jared Fogle

NASCAR’s Carl Edwards Won’t Talk Turkey About Subway Spokesman Jared Fogle

It’s been a tough week for America’s most beloved professional eaters. On July 4th, eight-time hot dog-eating champion Joey Chestnut was upset by young up-and-comer Matt Stonie, who downed 60 dogs at the annual sporting event. Then just three days later, Subway spokesman Jared Fogle—famous for losing 245 pounds by eating the fast food chain’s […]

 The News Wheel

LeBron James Endorses the Kia K900

LeBron James Endorses the Kia K900

Cleveland Cavaliers power forward and Hero-Turned-Nemesis-Turned-Hero-Again of Ohio LeBron James endorses the Kia K900 in a new ad (above), with more promos and TV spots set to follow. While this is certainly big news for the Korean automaker, it’s not an especially surprising development for the rest of us, since we suspected an endorsement deal […]

 Kyle Johnson

Donald Sterling Fiasco: Clippers Lose CarMax, Kia, State Farm

Donald Sterling Fiasco: Clippers Lose CarMax, Kia, State Farm

After audio surfaced this weekend and further proved that Los Angeles Clippers owner Donald Sterling is a vile racist, it didn’t take long for everyone from President Obama to Michael Jordan to condemn the statements heard in the recording. Reigning league MVP LeBron James said “there is no room for Donald Sterling in our league,” […]

 The News Wheel

San Antonio Dealer Contest Offers Tim Duncan Customized 2014 Silverado

San Antonio Dealer Contest Offers Tim Duncan Customized 2014 Silverado

Tim Duncan of the San Antonio Spurs is, unquestionably, an NBA Hall of Famer in waiting. He’s consistently exceptional on the court and heralded as an unsurpassed leader off of it. Tim Duncan is also not known for his capacity for being exciting. LeBron James and Blake Griffin can wow crowds by posterizing opposing players […]

 The News Wheel

Documenting Road Rage in the Modern World

Documenting Road Rage in the Modern World

Road rage is something that has existed since the creation of the road. However, it has evolved over time, just as our vehicles of choice have evolved from the horse to the Optima. As long as there are roads to drive on, road rage will exist–at least until the age of the Jetsons, at which […]

 The News Wheel

CONFIRMED: New Star Wars Trailer Doesn’t Have Any Kias in It

CONFIRMED: New <em>Star Wars</em> Trailer Doesn’t Have Any Kias in It

Well, the new Star Wars: The Force Awakens teaser trailer has just been released (and no, for better or worse, it’s not a RickRoll this time). In case you haven’t seen it yet, here ya go: Obviously, everyone here at the office is really jazzed about this two-minute teaser. Unfortunately, we write for an automotive […]