6,440 One World Futbols Donated to Schools in Vietnam
Just in time for Christmas, Chevrolet and the One World Play Project delivered 6,440 One World Futbols to 322 schools throughout the Dien Bien province in Vietnam. The delivery of the specially-branded, ultra-durable futbols is part of the auto brand’s mission to help bring joy and sport to needy children in economically disadvantaged regions. “Play […]
Chevrolet Sales Thailand Hands Out 500 One World Futbols
Chevrolet Sales Thailand recently donated 500 One World Futbols and numerous books to 25 schools within the province of Nakhon Pathom. The donations were facilitated through a coordinated effort with local dealership Chevrolet Chor Erawan Nakhon Pathom. Chevrolet Thailand and Chevrolet Chor Erawan Nakhon Pathom also coordinated a Chevrolet Play for Dreams corporate social responsibility […]
Rebranding in the Works for One World Futbol Project
Chevrolet latched onto the One World Futbol Project in a three year partnership, in an effort to position itself as a socially and globally conscious brand. Together, Chevy and One World Futbol have delivered 35 million soccer balls—and not just any soccer balls, but virtually indestructible soccer balls—to disadvantaged children across 75 different countries, including […]
Chevy Donates 1 Millionth One World Futbol
Back in 2012, Chevrolet launched a project to deliver 1.5 million Chevy-branded One World Futbols to children around the globe in just three years. Now at the two year mark, Chevy is celebrating its 1 millionth One World Futbol donated. The One World Futbols are nearly indestructible, meant to last through even the roughest of […]
Chevrolet Continues to Give Back with One World Play Project
When it comes to philanthropy, Chevrolet is constantly putting forth a tremendous effort towards giving back to those in need. Along with the partnership with Manchester United, the American automaker has a committed focus to provide the power of play in impoverished areas as well. Committed to People: Preferred owner program Since 2012, Chevrolet has […]
Chevrolet And One World Play Project Will Continue Partnership
This month it was announced that One World Play Project and Chevrolet will continue to work together. Both companies believe that play is an international concept and that it can change lives. So far in the partnership’s run, Chevrolet assisted in opening new soccer fields in places like Bangkok and Chicago, as well as providing millions of […]
Hyundai’s #BecauseFutbol Campaign Tops World Cup Twitter Charts
Even folks who detest soccer but have any kind of relevant social media account probably know more about the 2014 FIFA World Cup than they do fifth grade math. (Does anybody remember how to multiply fractions without an iPhone?) Twitter, specifically, has seen an explosion of World Cup conversation, raking in more than 300 million […]
World Cup of Cars: Cameroon vs. Brazil
Tonight’s World Cup matchup pits host country Brazil against Cameroon; Brazil will be looking to get back to their winning ways after drawing against Mexico, and Cameroon is just looking to score a damn goal already. Seriously, people somewhere have you in their office pool, Cameroon. Does this mean nothing to you? In our World […]
World Cup of Cars: Ghana vs. USA
It’s the day you’ve all been pretending that you’ve been waiting for in an effort to seem more cultured: the United States Men’s National Team will charge into Estádio das Dunas, Natal to take on Ghana in their first match in Group G. Sure, it’s Monday, but that doesn’t mean you won’t head out to […]
#BecauseFutbol Ads Gear Up for 2014 FIFA World Cup
Hyundai will be releasing two all-new ads for the 2015 Sonata as the world gears up for the 2014 FIFA World Cup Brazil™. Both 30-second spots will air on ESPN and Univision with the hashtag #BecauseFutbol as part of the brand’s exclusive automotive advertising sponsorship with the networks for the World Cup series. This is […]
Chevrolet Ute Project Delivers Soccer Balls to Students in Pretoria
Chevrolet Ute Force delivered complete soccer kits—including socks, shoes, shorts, shorts, and One World Futbols—to six schools north of Pretoria last month. Then, to put all of that new gear to good use, the teams were all treated to a full day of soccer clinics at Sun Valley Primary School. This was part of a […]
Chevrolet and Louis Saha Open New Football Pitch in Bangkok
Chevrolet recently revitalized a Bang Bua School playground in the Chatuchak district of Bangkok, Thailand, providing children in the area with a new community football pitch. The American automaker says it built the pitch as part of the bowtie brand’s ongoing commitment to demonstrate that, “where there’s play, there’s beautiful possibilities.” The outdoor pitch has […]
Chevy Rebuilds Football Pitch for South African School
Chevrolet yesterday cut the ribbon at the football pitch at the Mabu-a-tlou Primary School in Hammanskraal, South Africa. Chevy, in collaboration with The Dreamfields Project, renovated the pitch to benefit the Hammanskraal Girls Soccer program, as well as the surrounding community. This renovated pitch is called Mabu-a-tlou Lebala la Mestshamkeo, which means Mabu-a-tlou Playground. Related: […]
Chevrolet Launches ‘What do you #PlayFor?’ Campaign
Chevrolet has announced the launch of their ‘What do you #PlayFor?’ campaign, a global social campaign intended to inspire soccer fans and bring them closer to the sport than ever before. Chevrolet also hopes to make lasting impacts in developing countries where play is needed most. “The act of play is a fundamental human need […]
Hyundai’s Numerous Sports Sponsorships Earn It ‘Brand of the Year’
It’s safe to say that Hyundai’s brand has become a household name with sports fans around the world. Last year, Hyundai continued its endorsement of college football with its #ThisIsLoyalty campaign, and launched a new deal with the NFL as its official automotive sponsor (which resulted in four popular Super Bowl commercials, one receiving the USA Today Ad Meter award). […]
Soccer Fans Rejoice Over Special Edition GO! Hyundai Models
Lovers of soccer (or “football,” if you prefer) are passionate and enthusiastic about their sport. All around the world, stadiums are packed with die-hard fans parading their team spirit in as many ways as they can. For European devotees of the sport, Hyundai has a special reward for the fans’ loyalty. As Hyundai is the sponsor of the UEFA EURO championships, the […]
Nissan Forms Partnership with Mexican National Soccer Team
The United States is starting to catch a bit of soccer fever, especially after Team USA brought home the FIFA Women’s World Cup last year. Our neighbor to the south, however, is fully committed to the sport and fields a national soccer, or football, team with an energetic fan base. This month, Nissan proudly announced […]
Dream About Golf? Hyundai’s Trip to Hawaii Sweepstakes Can Make Your Fantasies Come True
Hyundai’s striving to appeal to all types of sports fans through its ever-growing involvement in professional sports sponsorship. From FIFA soccer to the NFL, the Korean automaker is building a reputation as an athletics-minded brand. With the recent addition of David Feherty as Hyundai’s golf ambassador, the automaker is taking aim at the hearts of […]