Next-Gen Toyota Prius Could Be Hydrogen Powered
From the outside, the technology looks a long way from being ready.
Toyota Axes the Prius c in Favor of Corolla Hybrid
We recently published an article that explained why Toyota did not believe the new Corolla Hybrid would cut into the Prius market, but it seems the automaker has gone back at least partly on that conviction. The Japanese manufacturer has just announced it will discontinue the Prius c, the hybrid hatchback that had debuted in […]
2018 Toyota Prius c Overview
The 2018 Toyota Prius c is the least expensive hybrid vehicle in Toyota’s considerable lineup. It is smaller and less powerful than its hybrid siblings but not lacking in character or attractive features, with many top-notch convenience and safety technologies offered as standard equipment regardless of trim level. The Prius c also gets nearly 50 […]
Update: The Real Reason the Prius Car Chase Ads Were Pulled
Last month, I announced that Toyota was going to pull all of its Prius car chase ads, which the automaker was supposedly going to do because of the currently sensitive and controversial nature of police activity. At least, that’s what I’d heard, but Toyota wouldn’t confirm. Sure enough, the ads were not just removed from […]
Did the Police Controversy Cause Toyota to Pull Its Prius Car Chase Ads from the Air?
If you watched the Super Bowl in February or have turned on the TV any time since, you’ve probably seen Toyota’s self-deprecating ad for the new Prius titled “The Longest Chase.” It features four bank robbers who, after someone snatches their getaway car, hop inside a new 2016 Toyota Prius to get away from the […]
Geek Squad Takes On the Toyota Prius c
If you’ve ever bought a computer from Best Buy, chances are you’ve heard of Geek Squad. Back in 2004, the nationwide chain launched Geek Squad as the country’s very first nationwide computer support task force. Since then, Geek Squad has grown, to the point where its agents now make more than 5 million house calls […]
[VIDEO] Cast of The Wire Reunited for New Prius Commercial
Any sane person who made the smart decision to watch the HBO series The Wire was probably on the edge of their seats during last night’s Super Bowl 50, as the TV show’s Sobotka family were reunited in a commercial starring the Toyota Prius in a high-speed car chase. Although Ziggy Sobotka typically prefers his […]
New Prius Commercial Is Wonderfully Dramatic
The countdown to the US release of the 2016 Toyota Prius is on. To help build excitement, the Japanese automaker has released the first new commercial featuring the all-new fourth-generation hybrid, and it’s a little over-the-top. Anyone familiar with the third-gen Prius will know that it’s not exactly the most exciting car to drive. But […]
2016 Toyota Prius c Overview
The 2016 Toyota Prius c might not be as well-known as the original Prius, but there’s no need to discount it. This subcompact hatchback combines easy maneuverability on city streets with exceptional fuel economy to make it a hit with drivers everywhere. The 2016 Toyota Prius c is available in four unimaginatively named trim levels: […]
Toyota Announces 2016 Prius c Safety Tech and Special Edition
Toyota’s hybrid spotlight has been shining firmly on the redesigned 2016 Prius lately as the fuel-efficient hatchback enters its fourth generation. But the Japanese automaker has many other hybrid vehicles on offer, and just released specs on the upcoming 2016 Prius c. Unlike its larger sibling, the Prius c has not been redesigned for the […]
2016 Toyota Prius Colors Leaked
The 2016 Prius has finally been revealed for the world to see, but there’s still quite a bit of time before we will see the hybrid trickling into American dealerships. There’s still plenty we don’t know about the Prius’ features, but thanks to some sneaky individual who leaked photos from what looks like a Japanese […]
2015 Toyota Prius c Named IIHS Top Safety Pick
Toyota’s littlest hybrid has some big news. After some structural improvements to the front end and occupant compartment, the Prius c has finally been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS). In previous years, the Prius c was excluded from this status due to its poor ratings in the […]
2015 Toyota Prius c Overview
What’s New for the Toyota 2015 Prius c? The Toyota Prius c has received a slight makeover for the 2015 model year. New features include restyled LED projector low- and high-beam headlights, restyled LED taillights, available LED foglights, a new grille, a reshaped front bumper, a sporty rear bumper, and a refreshed interior. Additionally, the […]
2013 Toyota Prius c Overview
What’s New for the 2013 Toyota Prius c The 2013 Toyota Prius c remains mostly unchanged, except for some higher end interior trim materials making their way into lower level trims. 2013 Toyota Prius c Exterior The Toyota Prius c, like all Prius’, is easily recognized by its unique curves and boxy rear hatchback. The […]
Toyota Prius c History
Introduction When the Toyota Prius c was first introduced in 2011, it was meant to offer a great city car option to consumers looking for a fuel-efficient vehicle to use while commuting—and boy, was it successful. Even now, the Prius c continues to be the second top selling hybrid in the Prius lineup, after the […]
Prius Creator Predicts 20 Percent Global Market Share For Hybrids
Takeshi Uchiyamada, the father of the Toyota Prius, has made a bold proclamation for the segment he was largely responsible for founding. According to an interview with Automotive News Europe, Uchiyamada believes that the global market share for hybrids will soon reach 20 percent. “I foresee hybrid models pretty soon reaching 20 percent of global […]
2014 Toyota Prius c Overview
2014 Toyota Prius c Exterior The smallest of the Toyota Prius models, the Prius c looks almost exactly like its larger counterparts miniaturized. Its distinctive front is a bit shorter than other Prii, but there is still a smooth transition from the sporty, rounded front all the way to the boxy rear. There is no […]
All-New 2023 Toyota Prius Starts at $27,450
Standard features include six USB-C ports, Toyota Safety Sense 3.0, and the latest Toyota multimedia system