General Motors Taken Over by Dr. Evil in Super Bowl Commercial
Yeah baby, yeah! General Motors went “EVil” with its Super Bowl LVI commercial. The company has been teasing the appearance of Dr. Evil from the Austin Powers franchise leading up to the big game. But last night, he was exploring how to use GM’s Ultium technology — with the help of a few friends. EVerybody […]
Hyundai’s Super Bowl Commercial Promotes Charity Instead of Cars
While many automakers spent their TV segments during Sunday’s Super Bowl promoting how their vehicles benefit the buyers, Hyundai offered a different perspective on its sales: how the brand’s vehicle purchases benefit other people—particularly those who’ve survived pediatric cancer. If you didn’t see the original ad air, you can watch it below. How Super Bowl […]
FCA Makes the Odd Choice to Release a Jeep Super Bowl Commercial That Openly Criticizes Its Ram Super Bowl Commercial
Jeep's popular "Anti-Manifesto" Super Bowl spot mocked car commercials that rely upon famous speeches, such as Ram's controversial "Built to Serve" ad, which featured the words of Martin Luther King Jr.
By now, we’re all accustomed to seeing a number of common commercial types appear during the Super Bowl. One of the most common of these advertisements is the “Manifesto” from automakers. During these commercials, a speech is delivered by a disembodied narrator loosely related to the values of the brand. Fiat Chrysler is the king of […]
Jeff Goldblum Turns the Tables on a T-Rex During Jeep’s “Jurassic Park” Super Bowl Commercial
Goldblum uses a little bit of chaos theory to his advantage during this humorous Jeep advertisement
One of the most famous sequences featured in the 1993 blockbuster Jurassic Park involves an intense chase between a Tyrannosaurus Rex and a Jeep. As the giant carnivore approaches from behind, an injured Dr. Ian Malcolm, famously portrayed by Jeff Goldblum, warns the driver that the vehicle “must go faster.” 25 years later, Goldblum is […]
Hyundai’s Super Bowl Commercials: Bad Refs, and a Promise to Surprise Millions
Just in case you might have missed it, there’s a big sports game this weekend. Heck, it’s possible that you nearly forgot all about that party you’re invited to on Sunday. You’re just so busy these days, and it’s really hard to keep track, ya know. Everyone there will no doubt be talking about sportsy […]
How Hyundai Is Reinventing the Way Super Bowl Commercials Work
Some people will be watching Super Bowl LI on Sunday night for the Patriots. Some will be watching for the Falcons. Some will be watching for the cheerleaders (it’s true). Some will be watching for the Lady Gaga/Tony Bennett halftime show. Some will be watching for the referees (surely they have their own fans out there). But […]
Ford Super Bowl Commercial: You Are a Cat with a Box Stuck on Its Head
This coming Sunday, a bunch of people are going to watch a football game. You might be one of them. But you might not be—you may choose instead to do something more productive with your time like read a book or knit a hat or ponder the futility of existence in a vast and uncaring […]
Honda’s Super Bowl Commercial for the 2017 Ridgeline is Not Baaad
The recently revealed 2017 Honda Ridgeline has several selling points, but the automaker seems to be particularly proud of the vehicle’s industry-first in-bed audio system, which allows drivers to keep listening to music even after they have left the cabin. When the pickup debuted in Detroit last month, Honda pitched the built-in bed speakers as […]
Kia Shows Off Entire Super Bowl Commercial Before Big Day
Kia has released its newest Super Bowl commercial, and it doesn’t just star Christopher Walken—it also stars a nice pair of bright, polka-dotted socks. I promise the socks make sense once you actually watch the 90-second spot. Kia’s Super Bowl ad is actually quite inspired. The Korean carmaker is continually looking to set the Optima […]
Acura Super Bowl Commercial to Air During Big Game
Today Acura announced that it will be joining its parent company, Honda, in buying ad time during Super Bowl 50, which will be held on February 7, 2016. While Honda will be airing a commercial for the upcoming 2017 Ridgeline pickup truck during the third quarter of the big game, Acura is promoting itself with […]
Nissan Reveals the Making of “With Dad” Super Bowl Commercial
During Super Bowl XLIX, Nissan aired its first Super Bowl ad in a decade, titled “With Dad.” The 90-second spot covered the challenges of being a race car driver and a father to the backdrop of Harry Chapin’s famous “Cat’s In The Cradle” song, and revealed two new Nissan cars: the 2016 Maxima and the […]
Nissan’s Super Bowl Commercial “With Dad” Wins YouTube AdBlitz
Every year after the Super Bowl, millions of Americans argue feverishly over which commercial was the best. Now, thanks to YouTube, we can choose the best democratically. This year, that honor went to Nissan’s moving “With Dad” commercial. The video of the commercial, posted on February 1, has received over 22 million views. Prior to […]
2015 Chevy Super Bowl Commercial Trolls America
GM said that there would be no 2015 Chevy Super Bowl commercial this year, but it turns out it’s full of lying liars who were lying out of their lying holes. Still, the deception was worth it for the wonderful shock value they got out of their ad, which probably caused about 100 million Americans to […]
Danica Patrick Appears in Coke and GoDaddy Super Bowl Commercials
GoDaddy is a terrible company that makes terrible commercials, usually of the un-ironically sexist variety. This year, GoDaddy tried to distance itself from that sexism with a different kind of terribleness, in an ad that parodied Budweiser’s sappy “Puppy Love” commercial from last year: Getting a New Car: Buying vs. Leasing a New Car Despite […]
Nissan Teases Super Bowl Commercial “With Dad”
Nissan hasn’t had a Super Bowl commercial in almost twenty years, and this year they’re back with a 90 second spot that will honor the dads of America and feature two surprise products. Watch the first 10 seconds of the ad below: Nissan’s YouTube channel has been hosting the #withdad campaign in the days leading […]
Fiat Chrysler Super Bowl Commercial Still Under Wraps
It’s become a trend for car companies to premiere their Super Bowl ads days or even weeks before the big game. We’ve already seen what BMW, Mercedes-Benz, and Kia have in store for Sunday night’s matchup between the Patriots and Seahawks thanks to early releases. But one brand that has played it pretty close to the […]
Kia Super Bowl Commercial with Pierce Brosnan Revealed
If fans were up in arms about James Bond driving a Fiat, how will they feel when he gets behind the wheel of a Kia? We’ll all find out on Sunday, when the new Kia Super Bowl commercial with Pierce Brosnan airs. If you can’t wait until game time, go ahead and check out the […]
Mercedes-Benz Super Bowl Commercial Revealed
After weeks of hype featuring NFL legend Jerry Rice, the Mercedes-Benz Super Bowl commercial for the Mercedes-AMG GT is finally here. “Fable” features the much-touted (by Mercedes, at least) matchup between the tortoise and the hare, who are rendered here as trash-talking computer-generated animals: Mercedes-Benz Super Bowl Commercial Anyone who was hoping for a reversal […]