Acura Sales Propelled by TLX and SUVs
American Honda Motor Co. saw its overall sales decrease by 1.8% last month versus March of 2014, and the Honda Division saw its own sales fall by 2.7%. The only real success last month out of American Honda was the company’s Acura division, which gained 5.3% on sales of 14,874 vehicles.
As usual, much of the credit goes to the luxury brand’s SUVs, with the MDX and RDX combining to sell almost 9,000 Acuras this past month. However, the TLX deserves its fair share of the credit, too, as the sedan increased its sales by 4,093 units, putting the car in the top tier of its segment.
“The Acura TLX has renewed momentum that will continue to grow in the months ahead as it makes major inroads in the tough luxury sedan market,” said Acura Division senior vice president and general manager Mike Accavitti. “Despite tight supply during the transition from outgoing 2015 models to newly refreshed 2016 models, the RDX and MDX continued to perform exceptionally well in April.”
The ILX held steady, with its 1,631 sales last month a mere 1.7% decrease from April 2014’s sales figures.
So what turned out to be a somewhat mediocre month for Honda proved to be a pretty good one for Acura, an unusual outcome for the two fraternal brands. Could the turns be tabling?
You can see the full sales figures for both Honda and Acura below: