Adriana Lima and Kia Team Up for Ad Series
The 2014 FIFA World Cup Brazil™ is fast approaching, and as an Official Automotive Partner, Kia is taking advantage of the attention. In the brand’s latest move, supermodel Adriana Lima and Kia teamed up for a dual-language marketing campaign called “For One Month, Let’s All be Fútbol Fans.” This campaign covers TV, print, digital, social, radio, and point-of-sales areas; Kia will also act as presenting sponsor of the pre-match shows on both ABC and ESPN.
Three 45-second spots have been released on YouTube already, but they won’t be airing on TV until this Thursday, June 12. In the spots, Lima arrives at a few locations (a bar, a football practice, and a man cave) in either a 2015 Optima or a 2015 Sorento to teach “the boys” that soccer (fútbol) is a fun sport to watch.
Adriana Lima Photos from “For One Month, Let’s All be Fútbol Fans”
“Soccer’s popularity in the U.S. is growing rapidly and as Official Automotive Partner of the World Cup we have a unique platform to showcase two of Kia’s most popular vehicles to the sport’s passionate and diverse fan base across the country,” said Michael Sprague, executive vice president of sales and marketing, KMA. “The reaction to Adriana Lima’s appearance in ‘Drive the Dream’ was overwhelming, and with the World Cup being staged in her home country of Brazil and her love for the game it was a natural fit to partner again and add a bit of glamour and humor to our ‘fútbol’ campaign.”
Check out the 45-second spots in the videos below:
Adriana Lima and Kia: Fútbol in a Sports Bar
Adriana Lima and Kia: Football vs. Fútbol
Adriana Lima and Kia: Fútbol in a Man Cave
This is not the first time that Adriana Lima and Kia have teamed up. They worked together previously in the 2012 “Drive the Dream” Super Bowl commercial.