All GM Brands Show Strong Growth in March as Total Sales Jump 16%
Sales shot up 16% for General Motors in March, with each of the automaker’s brands posting significant increases. As a whole, GM sold 296,341 trucks, crossovers, and cars for the month. Retail sales were up 13.8% with 231,156 vehicles delivered. For the quarter, GM sales were up 4%.
GM’s March sales numbers marked a strong turnaround for the brand, which saw its February sales dip by 6.9% from the previous year.
Among GM brands, GMC enjoyed its best-ever March, posting an 11.4% year-over-year sales increase. Buick had its best March since 2004 with a 28% increase. Chevy’s March, with a 15.6% rise in sales, was its best since 2007. The news was also good for Cadillac, which saw a 12.7% increase.
GM also received good news about its overall standing in the auto industry. Its estimated retail market share was 17.7%, the automaker’s highest rank since 2009. Chevy, the auto industry’s quickest-growing full-line brand, posted a market share increase of 0.7 percentage points.
“March was an exceptional month for us. A growing economy and strong new products helped us execute a very successful plan to conquest consumers from other brands,” said Kurt McNeil, U.S. vice president of Sales Operations. “Once customers purchase a GM product, they tend to stay in the family as we deliver an award-winning ownership experience that is hard to beat.”
Crossover sales jumped 41%, including 50% for Buick, 42% for GMC, and 39% for Chevy. GM pickup sales rose 19%. Cars did well in March, too, as Cadillac car deliveries rose 7%. Meanwhile, Chevy saw a 2% gain for the Spark, a 3% gain for the Malibu, and a 16% gain for the Sonic.
March is the last time GM will report monthly sales numbers. From here on out, the automaker plans to report quarterly numbers only.
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