American Honda Reports January Sales Dip
American Honda is reporting a slight dip in January 2018 sales compared to the previous year. The Honda Division (excluding Acura vehicles) was down 1.6% on sales of 95,634 vehicles. Cars were down 1.3% on sales of 45,224 units and trucks down 1.8% on sales of 50,410 units.
Overall, however, the trend remains that of an upward one, as Honda was just last month celebrating its third consecutive all-time annual sales record. Additionally, despite the dip, several models put in praiseworthy performances in January.
The Honda Civic was up 2.8% on sales of 23,749 units compared to January 2017 after also setting an annual sales record, while the HR-V was up 10% on sales of 6,259 units to set a new January high. The star of the month was no doubt the Pilot, which was up a whopping 61.8% on sales of 11,619 units, marking its fifth straight monthly increase in sales.
Related: Explore Honda’s full lineup of cars
Honda attributes the Pilot’s success to “improved supplies,” suggesting that its true market strength hadn’t been properly represented in previous months.
Curiously, the Accord was down 9.5% compared to January 2017 despite the launch of an all-new model that has been earning the praise of just about every automotive publication under the sun. Still, we don’t expect this slight dip to be the sign of a decline—and, clearly, neither does Honda.
“With a strong and fresh product line-up, we’re confident in the fundamental competitiveness of our products in their segments,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.