Angry Birds Transformers, Because Money
Where there’s a will, there’s a (Michael) Bay
Okay, so Michael Bay is likely not at all responsible for this leeching corporate disaster that is sure to turn your child into a crazed, screaming lunatic in the toy aisle, but it’s still nice to have a scapegoat, especially one who dared put his faith in Shia LaBeouf and Megan Fox all in one go. No, we can actually blame this Angry Birds Transformers crossover on Rovio, which has promised not only a mobile game, but also consumer licensed goods and a full Hasbro product line of must-have toys.
“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to those who grew up with the brand in the 80s, as well as fans of the brand today. People are going to love it!”
Unfortunately, Juti is probably right. Some people are going to love it and absolutely go crazy over this thing. I, on the other hand, will remain annoyed by the sight of Angry Birds everywhere I go. (I worked in a bookstore a few years back, and there were giant round birds being marketed everywhere I looked—in a freaking bookstore, which you think would be a tad more cultured.)
I guess I’m just absolutely tired of the world’s fascination with Angry Birds and Transformers, so seeing the two fused together in this Angry Birds Transformers madness is just like a double slap in the face. More so, I’m just baffled by the lack of creativity in the creative world. It’s nothing but sequels and remakes and extensions of things that already exist. I wish the people running these things would try something new for a change. You know, an overdone burger tastes like crap for a reason, but if people keep eating crap by the tons, I guess they’ll keep serving it.
Timothy Moore takes his leadership inspiration from Michael Scott, his writing inspiration from Mark Twain, and his dancing inspiration from every drunk white guy at a wedding. When Tim is not writing about cars, he’s working on his novel or reading someone else’s, geeking out over strategy board games, hiking with his pooch, or channeling his inner Linda Belcher over beers with his friends. See more articles by Timothy.