Anning Chen Named President and CEO of Ford China
Ford Motor Company this week announced the reorganization of its Asia Pacific operations, establishing Ford China as a standalone unit and announcing Anning Chen as its new president and CEO.
Chen is a 25-year veteran of the auto industry who most recently served as CEO of Chery Automobile, Ltd. and Chairman of the Board of Directors for Chery Jaguar Land Rover, Automotive, China. He previously spent 17 years at Ford, starting in 1992 and holding different executive management roles over his career. His appointment will take effect on Nov. 1.
“Success in China is critical as we reposition our global business for long-term success,” said Ford President and CEO Jim Hackett. “With today’s actions, we are strengthening our commitment to the China market and reorganizing our international markets to strengthen their performance.”
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To aid in Chen’s transition, Peter Fleet, president of Ford Asia Pacific, will oversee the establishment of a new International Markets business unit. This will consist of Asia Pacific markets outside of China as well as emerging markets that will be integral to Ford’ global growth. Ford says that it will have an announcement regarding its International Markets unit at a future date.
“As we continue to reposition our China business for future growth with new products, partnerships and people, it has become increasingly clear that the brightest future for Ford would be unlocked by making Ford China a dedicated business unit reporting directly to Ford global headquarters,” said Fleet.
Ford’s recent developments in China meant to strengthen its presence in the country include plans for increased domestic production of Ford and Lincoln vehicles, a streamlined sales and service network that provides a uniform experience for customers, and new joint ventures and strategic alliances that will result in more innovative technologies.
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