April Sales for Mercedes Are Best in Company History
After recording their best-ever March sales figures, Mercedes had a tough act to follow in April. After the announcement that April sales for Mercedes were also the best the automaker has seen in the United States, there’s no reason not to start expecting encore performances in the warm months ahead.
Mercedes sold 29,329 vehicles across the Mercedes-Benz, Sprinter, and smart model lines, which marked a 12.1 percent year-over-year increase from April 2013. The Mercedes-Benz brand alone accounted for 25,887 of those sales, which itself marks a 9.5 percent increase over last April’s sales figures.
Through the first four months of 2014, Mercedes-Benz’s U.S. sales have totaled 98,501, which is a 6.1 percent year-to-date increase from 2013. Record-breaking April sales for Mercedes and its brands signify the company’s best start to a second fiscal quarter.
The Mercedes-Benz brand was led through April by strong sales from the C-, E-, and M-Class model lines. Sales of E-Class models rose 36.7 percent with a volume of 6,056 units, the C-Class moved 5,114 units, and the M-Class shot up 16.8 percent with 3,831 units sold in April.
The S-Class also enjoyed its seventh consecutive month of double-digit year-over-year sales gains by moving 1,909 units for a whopping 73.1 increase.
Mercedes-Benz CPOs were up 10.9 percent in April with total sales of 9,705 units. Through April, MBCPO sales are up 14 percent with a grand total of 37,755 vehicles sold throughout America.
Mercedes AMG models were up 75.3 percent in April with just over 1,000 units sold. April’s sales bring the performance brand to a year-to-date total of 3,836, good for a 74.6 percent increase over the first four months of 2013.
Sprinter and smart both grew double digits in the month of April with increases of 29.1 percent and 57.1 percent, respectively.