The Art of Toyota’s Simple Brand
The beauty of art is often found in the simple elegance an audience or observer sees that belies the skill and hard work lying underneath. Based on a survey by branding firm Siegel+Gale, the artfulness crafted into Toyota’s simple brand is the finest in the industry.
The survey studied the brand perceptions of 10,000 consumers across seven countries. According to Siegel+Gale, the simplicity of a brand is directly related to employees’ innovation and consumers’ loyalty because there is a clarity found in the company’s purpose and products.
Toyota ranks number one for simplest brand among automakers in the U.S. and globally.
Like a seemingly flawless Broadway musical, the company provides straightforward results with uncomplicated vehicles that perform effortlessly. As a result, the brand is valued by consumers despite the complexity of the machines and systems crafting the vehicles.
The beauty of Toyota’s simple brand is that we don’t have to know how Toyotas run. We can rest assured in the fact that they do, and artfully so.