August Was Buick’s Best Sales Month of 2014
While General Motors actually saw a 1 percent decrease in sales year-over-year for August, last month marked Buick’s best sales month of 2014.
Even so, sales were down 3 percent for retail and 10 percent total compared to August 2013, which was a record-setting month last year for Buick. To date, however, Buick’s sales are up 4 percent retail and 8 percent total over last year.
The Buick Regal and Buick Encore in particular delivered strong results last month. The Regal saw a 35 percent increase in sales over August 2013, making August the 11th consecutive month of year-over-year sales gains. The Encore had its second best month of the year, with sales up 11 percent over last August.
More Information: Buick Regal Features
“The strong growth of both the Regal and the Encore in August is further evidence that today’s Buick portfolio is resonating with consumers,” said Duncan Aldred, U.S. vice president, Buick and GMC. “Our ‘Experience the New Buick’ advertising campaign has done an outstanding job of encouraging customers to consider our brand and its vehicles. And our dealers’ award-winning customer service is turning more customers into owners.”
More Information: Buick Encore Features
The Buick Enclave even experienced sales growth, up 7 percent over last year, marking the model’s best August in six years.
Not a bad month for Buick, eh?