Aussies Can Expect 18-Month Wait for 2016 Ford Focus RS
If Economics 101 taught you anything (apart, perhaps, from how to blindly text your friends under a table without being obvious), it’s the idea that high demand makes it more difficult for a provider of goods to maintain its supply. Ford, it seems, is going to have a tough time keeping up with demand for its 2016 Focus RS in Australia, with some estimates placing wait times for customers Down Under at about 18 months.
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Aussie publication MOTOR Magazine reported on Wednesday that Graeme Whickman, President and CEO of Ford Australia, told attendees at an event this week that the Focus RS is “sold out this year” and “probably close to being sold out the following year.”
The folks at MOTOR asked Whickman if the incredible demand for the Focus RS took him off-guard, to which he responded: “I wouldn’t say surprised by demand. The car is well-known, people have been salivating over it for a period of time, but at the end of the day there are only so many RSs being built.”
And that is a true enough fact. The Focus RS is being built in Germany at the Saarlouis Body and Assembly Plant where the Focus, Focus Electric, and Focus ST are also produced. While Ford has not set a cap on how many Focus RSs it will build (unlike the Ford GT), the number produced will be a finite one unless demand should reach a point that it would require extra room being made to support increased production.
Because the 2016 Focus RS is going global and has become a hit in so many major markets—including the UK and US, among others—it becomes harder to provide a greater allotment of vehicles to even those regions where customers might wind up waiting for a year and a half to take delivery of their vehicles. Still, given 350 horsepower and whatnot, super worth it.
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