Lincoln Premium Winner in AutoPacific Vehicle Satisfaction Awards
This year’s AutoPacific Vehicle Satisfaction Awards have determined that Lincoln has the highest satisfaction rating among all premium brands. The 18th edition of the survey, which polls new vehicle owners to determine their level of satisfaction, found that Lincoln had made the jump from sixth to first among consumers.
What’s more, three Lincoln models took top honors in their respective segments: the Lincoln MKS earned the title of Best Executive Luxury Car; the Lincoln MKZ was named Best Luxury Mid-Size Car; and the Lincoln MKZ Hybrid was named Best Hybrid Car/EV.
“With the launch of each new car and truck, carmakers try to improve the product and increase the satisfaction of their buyers,” said George Peterson, president of AutoPacific. “By surveying a substantial number of owners who have purchased a new 2014 model year vehicle, AutoPacific’s VSA provides an objective measurement of how well the makers are doing. More than one-third of new vehicle buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.”
The AutoPacific Vehicle Satisfaction Awards are determined by measuring the responses of more than 92,000 car buyers and how those responses satisfy more than 50 different categories.