“Bachelorette” Stars Kaitlyn Bristowe and Shawn Booth Share Their Jeep Stache Movember Story [VIDEO]
There are two traditional ways in which companies get people to promote their products—a celebrity endorsement is one, and testimonials from real-life people is another.
Jeep seems to have split the difference by seeking the support of reality TV stars, who are kind of celebrities, while also kind of being real-life people.
The reality television stars in question are Kaitlyn Bristowe and Shawn Booth, who got engaged to each other while they were contestants on Season 11 of ABC’s The Bachelorette. In a new video from Jeep, Bristowe and Booth discuss their love for the classic automotive brand (which, much like their love for one another, may seem a bit unconvincing to cynics, given the highly transactional nature of it all).
Take a look for yourself:
In the video, the happy couple share their “Jeep Stache Story,” which begins with the pair falling in love on the set of The Bachelorette. The couple now lives in Nashville with a dog and a Jeep Wrangler, which Shawn says is the fourth Jeep he’s owned in his life.
Shawn and Kaitlyn also voice their support for the Jeep Movember partnership, which seeks to raise money for the fight against prostate cancer. As part of their commitment, the couple even equips Shawn’s Wrangler with a “Jeep Stache” on the front grille (not to be confused with the very similar Lyft stache).
But even if you didn’t beat out 25 other guys on national television to win your fiancé’s hand in marriage, you too can make a difference. Simply use the hashtag #JeepStacheContest when posting photos of your own stache, and Jeep will donate $1 to the Movember Foundation for each picture shared. One lucky stache submitter will even win a new Jeep Renegade for him or herself (though considering the facial hair prerequisites, it will probably be a “him”).
Interested participants can also get their own Jeep Stache by visiting Jeep.com/Movember or a Jeep dealership. 100% of all proceeds will go to the Movember Foundation.