Baojun 310 Wagon Officially Launches in China
SAIC-GM-Wuling this month unleashed the new Baojun 310 Wagon, launching it in China months after it successfully drummed up attention with its world premiere at the Auto Shanghai 2017 show in April. The Baojun 310 Wagon is the brand’s foray into offering an entry-level-priced passenger vehicle with the utility of a wagon, an effort that should serve to endear it to China’s young professionals purchasing their first new cars.
Helping that particular goal along is an agreeable price range. The Baojun 310 Wagon starts at RMB 42,800 (approximately $6,347 USD) and tops out at RMB 56,800 (approximately $8,424). For this low price, drivers will get standard safety features including tire pressure monitoring system, rear-view camera, heated exterior mirrors, and ISOFIX child safety seat locks.
To be of further appeal to a younger demographic, it is also offered with an eight-inch touchscreen center console display for access to radio and devices that can be connected via rear USB ports. It is also standard with constant-speed cruise control and air condition, both of which are likely musts for young drivers.
At the heart of the Baojun 310 Wagon are naturally aspirated 1.2-liter and 1.5-liter engines mated to a six-speed manual. The key selling point, however, is likely to be the wagon’s 2,750-millimeter wheelbase, which creates upwards of 1,460 liters of rear cargo room and comfortable seating for up to five.
The introduction of the Baojun 310 Wagon hits just as the brand closes out the first half of 2017 with significant year-over-year sales momentum. Through June, Baojun sales are up 36.2% with a total of 391,398 vehicles delivered over 287,396 vehicles delivered at the same point in 2016.