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Basketball Fans Rejoice: Kia Provides Free Ride-Share during All-Star Game Festivities

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2017 Kia Sportage

NBA fans could win prizes inside a Kia Sorento just like this one

This weekend, New Orleans will be home to the 2017 NBA All-Star Game, featuring the best and brightest stars of the game. As the official automotive partner of the NBA, Kia is offering up free rides via the ride-sharing service Uber during the festivities, dubbed the All-Star Ride. But this isn’t just a coupon code for a free ride; Kia is outfitting six specially designed Kia vehicles to drive around the city, giving passengers the chance to play games and win prizes.


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Starting today through the 19th (during the hours of 12pm to 8pm) three of the six All-Star fleet of vehicles (Kia SUVs) will feature an interactive game inside, which will offer up prizes varying from official NBA jerseys to gift cards, as well as a chance to meet NBA players. The biggest prize, by far, is tickets to the game on Sunday, February 19th.

2017 NBA All-Star Game

The 2016 Champion Cleveland Cavaliers are represented by 3 players this year on the East team, including LeBron James, Kyrie Irving, and Kevin Love
Photo: Keith Allison

“Excitement is building for NBA All-Star 2017, and a ‘Kia All-Star Ride’ in one of our world-class vehicles will be the most convenient, and more importantly, most fun mode of transportation for on-the-go basketball fans in New Orleans,” said Kimberley Gardiner, director, marketing communications, KMA.  “This year marks Kia’s 10thseason in partnership with the NBA, and as we celebrate that milestone we want to thank and reward basketball fans with the chance for free, interactive rides at one of the league’s signature events.”

2017 NBA All-Star Game

Golden State Warriors players Steph Curry, Kevin Durant, Klay Thompson, and Draymond Green will represent the West
Photo: Keith Allison

The game will feature many of the players vying for MVP status this year, including LeBron James, Stephen Curry, James Harden, and Russell Westbrook. It’s sure to be quite the matchup of East meets West! For more details on Kia’s ride-sharing opportunity, visit Uber’s website.


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