Before Finding His True Calling, Guy Fieri Starred in Car Parts Commercials
Though cruelly stereotyped as a one-dimensional caricature, there are many sides to Guy Fieri. Like all humans, his is a complex persona composed of multiple facets, some of which are not immediately apparent to casual fans—which is to say, there are more Guys than meet the eyes.
Now I already knew that Fieri was a car Guy, ever since he waxed poetic about the vintage Camaro that he uses to commute to and from Flavortown for his job, hosting Diners, Drive-Ins and Dives. But apparently, his connection to the automotive world predates his Triple-D fame.
In fact, one of his very first, pre-celebrity chef gigs was shilling Flowmaster mufflers in low-budget television commercials. Take a look:
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Uh-oh… that’s not the Guy I know.
He’s saying some very Guy-esque words in this video: “extreme,” “maximum,” “American” (he even says that last one twice). But his delivery is too serious and deadpan, lacking the levity and enthusiasm that he brings to his reviews of deep-fried foie gras poutine.
And the look is all wrong, too. Why is he hiding his trademarked spikes under a baseball cap? Why is he wearing a gray t-shirt instead of a flame-covered bowling shirt, and why is that t-shirt tucked into his pants, and why are those pants jeans and not knee-length cargo shorts?
This is a Guy I don’t recognize. I’m scared and a little confused. Let’s see if this second commercial is any better…
Ugh, EVEN WORSE!
Here he’s talking about a subject that should be right in his wheelhouse (MUSCLE CARS!!!), but again, he just sounds like your average pitchman, when he should be sounding like a pitchGuy.
Where’s the imaginative language and wide-eyed hyperbole? Where are the radical catchphrases that we fans know and love?
Like, are these aftermarket car parts connected to a chain of some sort? Because Guy isn’t describing them as “off the chain,” and if they were, I’m quite sure that he would delight in telling me that!
And for the love of God, why isn’t he biting into that exhaust pipe and then making vaguely sexual moaning noises while he chews it?!?!
Thank goodness that this Flowmaster Guy seems to be long gone. I don’t like this Guy.
I like the Guy I know.
Patrick Grieve was born in Southwestern Ohio and has lived there all of his life, with the exception of a few years spent getting a Creative Writing degree in Southeastern Ohio. He loves to take road trips, sometimes to places as distant as Northeastern or even Northwestern Ohio. Patrick also enjoys old movies, shopping at thrift stores, going to ballgames, writing about those things, and watching Law & Order reruns. He just watches the original series, though, none of the spin-offs. And also only the ones they made before Jerry Orbach died. Season five was really the peak, in his opinion. See more articles by Patrick.