Behind the Badge: Reasons to Love the Suzuki “S” Logo
Not all logos have to harbor hidden secrets in their designs to be impactful or memorable; some logos are so timeless and straightforward that they maintain their appeal for eons.
Japanese manufacturer Suzuki Motor Corporation has such a badge that is recognizable in practically every country around the world. Headquartered in Shizuoka, the company produces a massive amount of automobiles, engines, motorcycles, and ATVs—all of them bearing the iconic stylized “S” branding.
5 Reasons the Suzuki Emblem Is Successful
Although the Suzuki “S” logo might not be the most complex or revolutionary logo on the auto market, there still are plenty of reasons to love it:
It stands for the company’s name. When you see the big “S,” you know what brand it represents (Suzuki, meaning “bell tree”), rather than having to decipher some abstract logo that’s not related to the company’s identity.
It hasn’t changed in 60 years. The corporate “S” emblem was introduced in 1958, a few years after the company established its current name in 1954. Once the marquee was introduced, it has barely been altered over the brand’s history.
It’s tied to a company with an established history. The original Suzuki business was founded in 1909 by Michio Suzuki to produce looms. Due to its success, the company’s engineers branched out into other industries including–eventually–motorized vehicles.
Its sharp edges reflect Japan. Those curved, pointed edges of the “S” were influenced by, and imitative of, the culture’s stylized glyphs.
Its red color represents passion. The brand’s determination is embodied in the emblem’s red hue, although the original emblem was black before it was changed.
Love thinking about automobile logos like Suzuki’s? Check out the rest of our Behind the Badge series examining fascinating automotive logos!