BMW Individual Offers Consumers the Ultimate Freedom of Choice
Now more than ever, standing out is necessary for those who want to want to succeed. In a sea of white shirts and black ties, a pink cashmere sweater or a robin’s egg blue shirt might be enough to draw the attention of your co-workers and superiors. Not to mention, there’s something comforting, even reinvigorating, about a closet full of warm and colorful options to start off the morning.
BMW has conceived the Individual series for that person who wishes to stand out in all phases of business and pleasure. What the Individual series offers is very much akin to the well-stocked closet: choices aplenty. With your choice of any BMW’s twenty-one models—from the BMW Individual 3 Series Sedan and the Individual 6 Series Convertible to the BMW X5 and the Individual M3 Coupe—comes the option of extreme customization.
BMW Individual offers eighteen available metallic and non-metallic exterior colors, upholstery ranging from Vertex or Impulse cloth to Dakota or Merino Leather, nine available interior trims, three interior color schemes, and a bevy of unique available options. The numbers don’t lie: BMW Individual offers over 150,000 different possible combinations.
The only number BMW seems focused on with its individual series, however, is one. That’s you! How would you design your Individual BMW?