The News Wheel
No Comments

BMW Motorrad’s Pure&Crafted Festival Ready to Impress Berlin

Decrease Font Size Increase Font Size Text Size Print This Page
The Hives

The Hives are one of the headliners for BMW Motorrad’s Pure&Crafted Festival
Photo:Olivier Bourgi

BMW Motorrad is taking promotion to a whole new level with the Pure&Crafted Festival in Berlin. Running August 28th and 29th, the event will feature two stages of musical entertainment at Berlin’s famed Postbahnhof, as well as a market, food court, and motorcycle test drive area.

On the musical stages, BMW Motorrad has announced that the music will cover rock, alternative, and folk styles. Some of the headliners include The Hives, Refused, Mighty Oaks, and Katy, Daisy & Lewis. Amazing music means that you should be up and dancing, and the Pure&Crafted Festival is prepared. Hair and beard care product manufacturers Oak and Mühle Shaving will be on site with a barber to help keep attendees perfectly coiffed all night long.

Learn More: BMW’s Logo: The History Behind the Badge

If the thought of hipsters with perfectly groomed beards makes you feel intimidated, check out the festival’s marketplace and take your ensemble to the next level. Inside the Postbahnhof, there will be a huge bazaar featuring handcrafted goods. The announced vendors cover a wide spectrum, from Stetson and their legendary hats to handcrafted leather goods from Berlin’s Emma Opitz.

Stetson Hat

There’s more to Stetson than cowboy hats
Photo:Thomas Schewe

All of this looks great, but we can’t forget that the Pure&Crafted Festival is also a promotion for BMW Motorrad. To showcase the brand, there will be an area dedicated to all things motorcycle. A hellrider show will be featured, along with custom motorcycles on display from legendary garages and test drives of  the BMW Motorrad lineup. There will also be a Festival Bike Build-Off, which is sure to produce some pretty sweet rides.

Related: Introducing the BMW i Collection: Sustainable Luxury Design

black BMW M4 MotoGP Safety Coupé motorcycle

This festival looks pretty exciting, and if you’re travelling in Berlin next month, it will be worth a visit. Maybe if the Pure&Crafted Festival is a hit, BMW Motorrad will bring something similar stateside.