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BMW Plans $1 Billion San Luis Potosí Production Plant

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San Luis Potosí

Harald Krüger, member of the BMW AG Board of Management, responsible for Production, together with Mexican President Enrique Peña Nieto at the announcement of the plant in Mexico

BMW Group has announced that it will be building a new, $1 billion production plant near the city of Potosí in the city of San Luis Potosí, Mexico. Approximately 1,500 new jobs will be created in the area around the plant as a direct result, continuing BMW’s commitment to creating manufacturing infrastructure and opportunities in the NAFTA region.

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“This decision underscores our commitment to the NAFTA region. We have been building BMW cars at our US plant in Spartanburg for the past 20 years. With a planned annual capacity of 150,000 units for the new plant in Mexico, the BMW Group will be even better positioned to take advantage of the growth potential in the entire region,” said Harald Krueger, member of the BMW AG Board of Management, responsible for Production.

“The Americas are among the most important growth markets for the BMW Group. We are continuing our strategy of ‘production follows the market’,” he added.

BMW has maintained local sales operations in Mexico for 20 years, and the commitment to the region appears to be paying dividends. BMW Group sales in Mexico were up 18.3 percent year-over-year, and BMW motorcycle sales were up 16.6 percent.

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Production at the San Luis Potosí plant is scheduled to get underway in 2019. BMW is holding off on announcing which models will be manufactured at the plant for the time being, though more news on this front can be expected closer to the start of production.