Rebecca Bernard
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BMW’s CEO Takes a Tumble at Frankfurt Auto Show

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BMW CEO Harald Krueger Falls in Frankfurt

The new CEO of BMW, Harald Krüger, took the stage Tuesday morning at the 2015 International Motor Show in Frankfurt to talk about the latest offerings from the BMW Group, as well as the company’s commitment to electric cars. Unfortunately, that is not the reason the news conference will be remembered.

About five minutes into the presentation, Krüger stumbled and collapsed onto his back. He started to sit up and rub the back of his head as BMW staff ran to help him onto his feet and get him offstage. As he was looking around, it seemed as if Krüger was confused and disoriented.

BMW Spokesman Maximilian Schoeberl later addressed the press and said that a doctor had seen Krüger and sent him home to rest after his dizzy spell. Krüger had recently returned from extensive travel overseas, and did not feel well this morning but decided to go ahead with the presentation. A history of circulation problems could also be to blame for the fainting incident.

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Check out the complete episode below:

BMW cancelled the remainder of the presentation, and the automaker will attempt to redo it later on in the show. Krüger was scheduled to participate in a roundtable with journalists later in the day, but he was represented by BMW’s CFO so that it could take place as scheduled.

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News Source: Associated Press

  • Rebecca BernardEditor

    A Dayton native, Rebecca got her start blogging at the curiously named Harlac's Tongue while studying abroad in the UK. She loves tooling around town with her Ford Focus named Thomas Jerome Newton to the song they're playing on the radio. On any given weekend, you can find her with her camera at area festivals, concerts, and car shows, shopping at flea markets, or just taking a hike in an area MetroPark. See more articles by Rebecca.